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General Motors’ two new mid-size trucks will most likely debut during the 2013 L.A. Auto Show in late November, GM spokesman Otie McKinley said.
The term “luxury pickup truck” is a strange one that manages to make U.S. auto companies fistfuls of cash.
Do you remember the “ooga” horn sound cartoon characters used to make when they saw something shocking?
If you want to create a similar reaction, in real life, tell any Dodge, Ford or GM truckophile that you’re planning to buy a new Nissan Titan.
For the most part, their arguments will be well grounded. Nissan first sold the truck nearly a decade ago and has done little to update it since then.
People who belong in a truck, who really belong in a truck, are better off looking elsewhere. Work horses from the Detroit 3 stables beat it in almost every conceivable category.
Everyone — Nissan included — knows the Titan is getting by these days on Geritol and tanks worth of liquid Aleve. That’s why the brand poached Frank Diaz: the man largely credited with getting the Ram in a position to brag about “guts and glory” on TV.
There could be something big brewing in Nissan’s truck division, but only time will tell. Given all that, this week’s Five-Point Inspection is dedicated to finding a few small things to like about the Titan.
Trucks are big profit generators for automakers. The half-ton and heavy-duty pickup segments are probably the most fiercely competitive categories in the industry. Brands fight tooth and nail for every sale they can make. To move the metal they’re willing to leverage any and every competitive advantage no matter how small. Not surprisingly this winner-take-all mentality is delaying common-sense reform that benefits truck buyers.