How much is the Pirelli brand worth? Reportedly $7.7 billion. Continue Reading...
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Good press for Chinese manufacturing is hard to come by these days. American consumers have faced numerous issues with products imported from the country. Lead-laced toys, melamine-tainted toothpaste and pet-food recalls are a few incidents that come to mind. But what about tires? Should you trust your life to bargain rubber? Continue Reading...
Race fans, start your engines. WC Vision just announced the complete schedule of the 2014 Pirelli World Challenge series. Continue Reading...
The other day Ford teased a passel of performance-tuned products it will be revealing at the upcoming SEMA show in Las Vegas. There are hopped up Focus STs, special versions of the Fiesta and of course some major Mustang muscle. But the company hasn’t forgotten about its sultry new midsize sedan, the Fusion. Continue Reading...
Michelin came out on top in three of four categories in J.D. Power’s 2013 U.S. Original Equipment Tire Customer Satisfaction Study. Continue Reading...
Arguably one of the most prestigious yearly calendars anywhere, Pirelli has just released the 2013 edition of its calendar, featuring photos of models in Brazil. Continue Reading...
Can tires be sexy? Hell, yeah – and Pirelli proves it with the PZERO line of sexy shoes. Continue Reading...
This weekend, the Pirelli World Challenge will throw a doubleheader event at St. Peterburg and WC Vision announced that Rounds One and Two will be streamed live online. Both races are part of the Acura Sports Car Challenge of St. Petersburg presented by Pirelli, and those that are on the go with Android phones will… Continue Reading...
Tires can make a huge difference in your car’s handling and safety. Additionally, with the right rubber, you can enjoy a more comfortable driving experience and even save money. The right tires depends a lot on how you drive, and in what weather conditions. To help you pick, Consumer Reports has released a list of… Continue Reading...
Tire manufacturer Pirelli has teamed up with Burton for some unique snowboarding gear that was recently unveiled at the International Snow Sports Tradeshow. The collaboration resulted in the 2013 Burton Ion snowboard boot and an exclusive snowboard and binding. The Ion snowboard boot features a Pirelli outsole and will be available worldwide next fall. By… Continue Reading...
Pirelli wanted to do something special for its newest flagship store in Milan, Italy. So the tire manufacturer commissioned renowned tattoo artist Scott Campbell to work his artistic magic to create a cool tattooed tire. Instead of using a needle and ink, Campbell used a gouge to engrave an eye, a heart and a skull… Continue Reading...
Gymkhana expert, flat-bill cap aficionado and a man who knows the importance of thanking his sponsors, Ken Block, will drive a Formula 1 car. Wait… what? OK, Block won’t actually race a car, he’s just going to drive one. The car will be the Pirelli F1 test car, and Block will drive it on August… Continue Reading...
Platinum Motorsports is known for bold luxury and exotic builds, and to really put the spotlight on what they’ve done over the recent years, they’ve put together a video of epic proportions. Taking some of their finest projects and hitting several Los Angeles landmarks while armed with a video camera, Platinum Motorsports has released this… Continue Reading...
If you’ve ever wanted a watch that would get your style racing, strap on the Pirelli PZero Disk_O wristwatch – it’ll take you from 0 to cool in 10 seconds flat. Better known for their tires, Pirelli has been releasing plenty of branded swag overseas. The company has put out everything from clothing and sneakers… Continue Reading...
It’s that time of the year again, when car’s are handed out like candy bars to select companies and builders for the 2010 SEMA Show. Last year Chevrolet made a huge splash with a massive display of Camaros, having a diverse variety of builders designing and creating their own unique creations. And this year it… Continue Reading...
Famed Japanese tuner Tommy Kaira did not disappoint with the public debut of its “Silver Wolf Edition Ebbrezza-R” kit for the Nissan GT-R. As many of the factory panels as possible were replaced with carbon fiber, including on the interior where an array of dry carbon parts are used. Outside, a new aero kit includes… Continue Reading...
It doesn’t get much more extreme than this in the tire business. Known for building ridiculous one-off tires for the SEMA Show, in the past Italian tire manufacturer Pirelli has shown such monstrosities as a 30-inch tire – on a Hummer no less. For the 2009 SEMA Show, the company has decided to go in… Continue Reading...
After building up a reputation as a top level Corvette tuner, Lingenfelter engineering is taking what they know about the Chevy sports car and adapting it to the bowtie brand’s newest performance machine, the Camaro. Set to be unveiled at the 2009 SEMA Show in just a few weeks, Lingenfelter has taken a Camaro SS… Continue Reading...
Lotus displayed its Evora Type 124 endurance racer at the Frankfurt Auto Show. The Type 124 (the 124 was the next number in line in Lotus’ naming sequence, but coincidentally, the 24 also represents 24 hour endurance racing) will make its racing debut at the 2010 Nürburgring 24 Hours in May. Lotus engineers tuned the… Continue Reading...
Lotus is on a motorsports roll as of late, releasing racing versions of the Elise, Exige 260 and now this, the company’s flagship Evora model. Called the Type 124, this race-prepped Evora gets a 400hp version of the Toyota Camry’s V6 motor, mated to a six-speed sequential transmission. The Lotus mantra is to build fast… Continue Reading...
As expected, Ferrari-tuner Novitec Rosso has released a power-package for the drop-top F430 Scuderia Spider 16M. Thanks to two superchargers the Scuderia’s already impressive engine now puts out 696hp at 8400 rpm and 503 ft-lbs of torque at 6300 rpm. That is an increase of 186hp and 156 ft-lbs of torque. Novitec claims a 0-62… Continue Reading...