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Electric car maker Fisker Automotive is expanding its grip on worldwide sales by pushing its new Karma in Canada.
To bring the cars to the Canadian market with the smallest investment possible, Fisker partnered with existing retailers in Toronto, Calgary and Vancouver to market its car. In Toronto, a standalone store will be constructed in a well to do area of the city to try and push sales up in the Country’s largest market
Electric vehicle sales in Canada are also backed by the Canadian government as well as provincial governments, with Ontario, British Columbia and Quebec offering incentives up to $8,500 CAD on new electric vehicle purchases. Ontario residents also get the benefit of unrestricted access to high occupancy vehicle lanes for plug-in cars. The province of Quebec is offering to pay for half the cost of a charging station.
The head of Toyota‘s Prius program thinks that Toyota will be able to sell as many as 1 million hybrids anually by 2015. Satoshi Ogiso, who was responsible for developing the original Prius, said that hybrids could sell as many as 2 million units by 2020.
Toyota Hybrid sales topped out at 690,000 in 2010, and many felt that if it weren’t for March’s earthquake and tsunami, the pace of sales would have accelerated even further. Prius sales (including the Prius c, Prius V and other variants) will account for half of hybrid sales.
Ogiso said that model line-up expansion would be kept under control for the Prius, but some expansion may occur. A sports car model was also hinted at, but appears to be some ways off.
[Source: Automotive News]