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Remember a few weeks back when we asked you what the plural of Prius would be? Well, you let Toyota know what you thought sounded best, and they have decided to go with ‘Prii’ as the preferred plural term.
The campaign, which started on January 10, finally came to a close after more than 1.8 million votes were cast. In the running, along with Prii, were Prius, Priuses, Prium and Prien. Prii won with 25 percent of the votes (Prius came in at a close second with 24 percent of the votes), and is not only the official term recognized by Toyota, it also gets its props from Dictionary.com – just type it in on the site and the definition will pop up.
For about 10 years, the plural of Prius has had executives at Toyota scratching their heads, and with the addition of Prius Plug-in Hybrid vehicle (PHV), Prius v and Prius c concept, they decided to finally put the question to the public. You can watch a video recap of the campaign and winning word celebration can at www.ToyotaPriusProjects.com.
It’s time to put on your thinking caps, because Toyota wants you to do some serious thinking. In the automaker’s newest marketing campaign, they want you to tell them what the plural of Prius should be.
This campaign comes after the introduction of the new Prius V at the Detroit Auto Show, and the announcement of the Prius C Concept, that is set to take the Prius further down-market with improved fuel economy – not to mention great looks. When added to the current Prius and the Prius Plug-In Hybrid, the family of hybrids is about to total four.
The commercial is fun to watch and puts us in mind of the retro “School House Rocks” educational shorts that would distract us from Saturday morning cartoons in the ’70s and ’80s. Toyota has a head-scratcher on their hands. Now that the Prius line has expanded, what do you call more than one of these cars? The grammatical implications of this debate could be huge, so Toyota wants you to weigh in on what it should be. Should it be Prii, Prium, Priuses, Prien, or is it just Prius?