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Boring, bland and easy to blend in with but undeniably popular – white is still the most popular car color choice.
You wanted to stand out from all those silver cars on the road… that’s why you went with white. Guess what? A lot of other people all over the world had the same thought, and the result is that white has overtaken silver has the most popular color for cars.
According to paint supplier PPG, white vehicles made up 21 percent of all new cars sold for the 2011 model year. Silver came in second with 20 percent, but so did black, forming a two-way tie for the most popular color worldwide.
Breaking it down into markets, you can see how the numbers change up. New car buyers in Asia bought 25 percent of new cars in silver, followed by white at 23 percent, black at 17 percent and red at 10 percent. In Europe, 26 percent of buyers went with black, followed by white at 19 percent and silver at 16 percent. Looking at North America, 20 percent of 2011 models purchased were white, 19 percent were silver and 18 percent were black.
In their polling studies, PPG also found that 77 percent of new car buyers said color was a factor in their decision to purchase a certain vehicle, while 48 percent said they generally choose products based on color. Going further, 31 percent said they would pay a premium for the ideal vehicle color. Are you surprised that color is a major factor in our buying habits? You shouldn’t be. “Color is one of the most basic means of human expression,” said Jane E. Harrington, PPG manager, color styling, automotive coatings. “The palette of colors being developed for the automotive segment is being influenced by culture, nature, fashion, interior design, media, auto shows, color popularity and new pigment technology.”
Silver better watch its back – black is right behind you and poised to overthrow you as the most popular car color, says the 2010 DuPont Global Automotive Color Popularity Report.
According to the study, silver and black are running a close race for the title of “world’s most popular car color.” The 58th Global Automotive Color Popularity Report includes automotive color popularity information and regional trends from 11 leading automotive regions of the world, and 2010 marks the first time trends from South Africa have been included.
There are two percentage points separating silver from black, while white and gray are tied for third place. Red, the only non-neutral color in the top five, moved up to take the fifth spot. The top 10 global vehicle colors are as follows:
1. Silver – 26 percent
2. Black/Black Effect – 24 percent
3. White/White Pearl and Gray – 16 percent each (tie)
5. Red – 6 percent
6. Blue – 5 percent
7. Brown/Beige – 3 percent
8. Green – 2 percent
9. Yellow/Gold – 1 percent
10. Others – <1 percent