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There was a time, not so long ago, when Porsche decided they didn’t need to participate at the North American International Auto Show because Detroit, Michigan wasn’t the right demographic market for their products.
Oh, how times have changed. Not only has Porsche returned to the venue, but they are staging a World Premiere of one of their most important models, the latest 911 Cabrio (991 Coupe pictured above).
Those who will be in Detroit (that includes us) will be the first to lay eyes on the drop-top version of the 991-generation model Cabriolet.
Bernhard Maier, a Porsche AG board of management member for sales and marketing said; “The USA is and remains an important market for Porsche with good growth prospects. Detroit was deliberately chosen for the world premiere of the new 911 Cabrio because the USA is far and away our largest 911 Cabrio market.”
The latest generation of 911 will go on sale on our turf next month, with the Cabrio following a few months later. So if you’re rich and you know it, you now know when to visit your local area Porsche dealer.
We were blessed to see the new Porsche 911 Carrera and Carrera S released at the LA Auto Show, and the 911 Cabrio will be introduced at the upcoming Detroit Motor Show next January. Porsche has decided to release pricing ahead of its debut for the Netherlands market, which gives us a general idea of what to expect.
It’s worth mentioning that the Dutch pay hefty taxes on their vehicles – a regular 19-percent tax and an additional luxury tax called BPM. So with that in mind, reports are coming in that the 991 Cabriolet Carrera will start at an astonishing $176,970 based on today’s conversion rates. The seven-speed PDK is listed for $177,440 while the convertible Carrera S starts at $203,300.
Removing the BPM tax from the equation, the Cabriolet should start at around $137,935 in Germany. We’re going to assume North American prices will be less but the Europeans will clearly be paying a premium to enjoy an open-top 911.
[Source: GT Spirit]