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 |  Oct 19 2010, 7:22 AM


There’s a lot of hope that the Fiat 500 will be a success here and its almost certain to be a hit in Canada, where small cars make up a much larger segment of the market. This past weekend Chrysler Canada auctioned off the very first of a series of 500 Prima Edizione limited editions 500s, fetching an impressive $85,000. As the first of that set, this car bears the badge “Numero Uno.”

The auction took place as a part of the annual Venetian Ball in Toronto, with all proceeds from the sale being donated to Villa Charities, which works with elderly Italian-Canadians.

“The enthusiastic bidding for this iconic vehicle, and the fact that it sold for $85,000, underscore the excitement and interest the Fiat 500 has generated since Fiat’s return to Canada was first announced,” said Ed Broadbear, Vice President of Marketing – Chrysler Canada.

The Fiat 500 is set to make its U.S. production debut at the LA Auto Show in November, with sales starting shortly thereafter. Next year a convertible version will be offered, with higher-performance Abarth models to follow.

GALLERY: Fiat 500 Prima Edizione Numero Uno


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 |  Sep 28 2010, 1:37 AM

And just like that, Fiat has sold out all 500 of their limited edition Fiat 500 Prima Edizione models in the United States. We already knew that the Fiat 500 would be a hit in America, and now this just properly solidifies that thought, with this special edition model being offered to existing Fiat owners who have helped keep the brand’s image alive in North America. Additional Fiat 500 models will be available to order starting in early 2011.

The Prima Edizione was offered in three different colors: Blanco White, Grigio Gray and Rosso Red. It sports Fiat’s 1.4L MultiAir four-cylinder engine with a manual transmission. “The Fiat Cinquecento Prima Edizione was developed especially with the Fiat fans in mind,” said Laura Soave, Head of Fiat North America. “It’s important that the Fiat enthusiasts and fans are among the first to receive their very own Fiat 500 Prima Edizione special edition vehicles, as they share the same excitement about the brand’s presence in North America.”

We can’t wait to see the iconic Italian car buzzing around our local freeways.

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