10 Cars That Are More Efficient Than a Prius

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10 Cars That Are More Efficient Than a Prius
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Toyota’s Prius has become the go-to vehicle for people looking to save money at the gas pump. Sure, it looks like an alien science project gone wrong and its driving dynamics are less fun than a trip to the ER, but this car’s groundbreaking combination of high technology, phenomenal fuel economy and unimpeachable reliability have… Continue Reading...

Top 11 Cars With the Best Residual Value

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Top 11 Cars With the Best Residual Value
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Residual value is one of the most important factors to consider when obtaining a new vehicle, especially if you plan on leasing. How much it’s worth at the end of the contract has a huge impact on how much you’ll be paying each month. Which cars on the market today hold their value best? The… Continue Reading...

Toyota Holds Over 60 Percent of California’s Hybrid Market

Toyota Holds Over 60 Percent of California’s Hybrid Market
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Over 60 percent of the hybrids on the road in California sport a Toyota emblem, the Japanese automaker has revealed. Continue Reading...

Prius May Fall Short of 2013 US Sales Target, Toyota Says

Prius May Fall Short of 2013 US Sales Target, Toyota Says
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Coming off record sales last year in the U.S., the Prius family might not reach its 2013 target and the blame, says Toyota, lies squarely with dropping fuel prices Continue Reading...

Green Car of the Year Finalists Announced

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Green Car of the Year Finalists Announced
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Five fuel efficient cars are vying for the “Green Car of the Year” award, which will be announced in only a few weeks during the L.A. Auto Show. Continue Reading...

Toyota Prius c Fails to Get Consumer Reports’ Nod

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Toyota Prius c Fails to Get Consumer Reports’ Nod
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Ravenous demand for the Toyota Prius c drove dealerships to jack prices up above the MSRP when it initially launched, but that isn’t helping it win any extra points with Consumer Reports which said it couldn’t recommend the vehicle.  Continue Reading...

Toyota Prius Ranked World’s Third Best Selling Car so Far This Year

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Toyota Prius Ranked World’s Third Best Selling Car so Far This Year
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When it was first introduced 15 years ago, even many at Toyota had little faith in the pug nosed Prius. But now the automaker can unequivocally state that it’s no longer a niche product, with sales numbers for the first quarter of 2012 ranking the gasoline-electric hybrid as the world’s third best selling car. Continue Reading...

Toyota Markets Prius c to Gen Y with Winnie Cooper, Bill Nye – Video

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Making a product that’s attractive to a certain demographic is only one part of a successful new car launch. But how do you make it attractive? Easy! First, you make something targeted at that group. Second, you market it directly at them. That’s the reason Kia’s Super Bowl ad featured Motley Crue and the same… Continue Reading...

Toyota Prius C Sold by Dealer at Crazy Markup

Toyota Prius C Sold by Dealer at Crazy Markup
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Charge as much as you can, when you can — that seems to be the mentality at Al Hendrickson Toyota of Coconut Creek, Fla. where the sought-after Toyota Prius C is marked up by a whopping $7,000. A Twitter user with the handle Miami4me2c posted a picture showing the dealership’s “Market Value Adjustment” which brings the car,… Continue Reading...

Toyota Struggles To Boost Prius C Capacity as Demand Grows

Toyota Struggles To Boost Prius C Capacity as Demand Grows
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Introduced for the Japanese market last December, the Toyota Prius C had only hit U.S. showrooms on March 12.  In only its first three days in the U.S. market, the Prius C sold 1,201 units, eclipsing the Chevrolet Volt and the Nissan Leaf’s complete February sales performance of 1,023  and 478 units respectively. However, demand for the… Continue Reading...

Prius c Sales Top 1,000 Units in First Three Days

Prius c Sales Top 1,000 Units in First Three Days
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Toyota is the brand to beat when it comes to hybrid vehicles, and the recently launched Prius c subcompact helps reinforce that trend.  According to Toyota, the Prius c, which launched on March 12, has sold 1,201 in its first three days on the market, making it one of the company’s fastest selling vehicles. In… Continue Reading...

Toyota Prius c Commercial Features The Game of Life

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Board games aren’t popular like they used to be, thanks to the wealth of electronic entertainment available today. Still, many of us probably remember the Game of Life which is probably what Toyota is banking on with their new ad campaign for the Prius c. Targeted towards first-time car buyers, Toyota leveraged its partnership with… Continue Reading...

Toyota Prius Family Will Continue Growing, Exec Says

Toyota Prius Family Will Continue Growing, Exec Says
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Toyota worked hard to bring the Prius nameplate from obscurity to common parlance, whether its loved by save-the-planet tree huggers or hated by gas-wasting macho men, few can feign ignorance to the world’s most iconic hybrid. “With the four cars, you’re seeing the entire Prius family short-term. For the long term, we continue to evaluate… Continue Reading...

Toyota Prius c Demand in Japan Could Affect US Allocation

Toyota Prius c Demand in Japan Could Affect US Allocation
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The overwhelming demand in Japan for the new Toyota Prius c (known as the Toyota Aqua Hybrid) could affect the number of vehicles the US receives when they start to arrive in March. Toyota reported that they have received 120,000 orders in Japan for their new compact hybrid sedan, a number 10-times the 12,000 they… Continue Reading...

Toyota Prius c Now Reaches 120,000 Orders in Japan

Toyota Prius c Now Reaches 120,000 Orders in Japan
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We might become cautiously optimistic about Toyota if these reported order numbers continue to grow exponentially. It was just the end of December that we got reports that the Toyota Prius c in Japan (known as the Toyota Aqua) had reached 60,000 orders; and now just a little over a month later, they have reached 120,000… Continue Reading...

Toyota Prius c Video – First Look: 2012 Detroit Auto Show

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Expanding the Prius range of vehicles to four, the new “c” model is the smallest and most affordable Prius yet. Toyota also promises it will be the most fun to drive and it will get an even higher fuel economy rating than the standard Prius with 53 mpg combined. Unveiled this week at the North… Continue Reading...

Toyota Prius c Reaches 60,000 Orders In Japan

Toyota Prius c Reaches 60,000 Orders In Japan
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Toyota‘s upcoming Prius c is known in Japan as the Aqua hybrid, and Toyota of Japan is reporting that they’ve received 60,000 orders for the compact sedan as sales start rolling on the new hybrid. The latest hybrid model from Toyota looks to have a promising start as Toyota hopes to have a monthly sales… Continue Reading...

Toyota Banking On Hybrids For Continued US Growth In Sales

Toyota Banking On Hybrids For Continued US Growth In Sales
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Toyota is looking to ride their successful Prius wave to the future, hoping to revive its US sales that has taken a hit thanks to heavy recalls and the tragic earthquake and tsunami that hit Japan. With two new Prius models on the horizon, Toyota also announced they’ll be entering new market segments with hybrids,… Continue Reading...

Toyota Prius c Leaked Brochure Reveals All, Including 100-HP, 1.4L Hybrid Engine

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Toyota Prius c Leaked Brochure Reveals All, Including 100-HP, 1.4L Hybrid Engine
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As rumored, Toyota’s upcoming Prius c model doesn’t look all that much like the concept car. Too bad. A leaked dealer brochure from Japan has revealed exactly what the newest member of the Prius family will look like (at least in Japan), not to mention what sort of powertrain it will receive. Compared to the… Continue Reading...
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