It’s not exactly news that Toyota‘s reputation has been battered and bruised over the past year and a half, and now the Japanese automaker is looking to win back favor with American consumers. And what better venue to do that than the Chicago Auto Show, one of the best attended shows in the country and one that is billed as the biggest with 1.2 million square feet of exhibit space.
Planning to make a big splash, Toyota has announced it will have a ‘record-breaking’ 45,070 square-foot exhibit that will highlight everything from hybrid technology and safety to its efforts in NASCAR.
The focal point of the display will be Toyota’s “Prius Zone” with the new Prius family on display including the 3rd generation Prius, the new Prius Plug-In Hybrid, the Prius V wagon and the upcoming Prius c Concept. Other highlights will include Kyle Busch’s No. 18 M&M’s Toyota Camry race car, plus a NASCAR-powered Camry Coupe concept which first debuted at SEMA. Plus, Toyota’s Swagger Wagon Supreme will also be on hand. The Toyota/Tesla electric RAV4 will even be there.
In fact, Toyota will display 51 different vehicles at the show.
To help promote its focus on safety, Toyota will have a “Safety Zone” where customers can learn about the brand’s safety features, while a 50,000 square-foot Toyota Drive Center will let show-goers drive numerous Toyota trucks and SUVs in off-road conditions.