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The AutoGuide News Blog is your source for breaking stories from the auto industry. Delivering news immediately, the AutoGuide Blog is constantly updated with the latest information, photos and video from manufacturers, auto shows, the aftermarket and professional racing.
 |  Feb 18 2014, 7:02 PM


The Toyota Prius family was the most popular vehicle line in the state of California for the second year in a row.

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 |  Jul 03 2013, 4:32 PM


Toyota has announced that its Prius vehicle has passed the three million unit mark in global sales.

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 |  May 27 2013, 8:31 AM


According to a new study from a social analytics company, the Toyota Prius was the most talked about hybrid vehicle online.

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 |  Jul 12 2010, 8:58 AM


Toyota will bring three new green models to market in 2012, including the second model in the Prius family. Toyota has confirmed it will expand the Prius name into its own brand, but it’s not yet clear if the second model in the range will be the much-rumored Prius Alfa MPV or if it will be a smaller model based on the FT-CH Concept that debuted at the Detroit Auto Show earlier this year.

In addition to this model, Toyota will also launch its Prius Plug-in Hybrid, as well as a fully electric model – thought to be based on the Toyota iQ mini car, currently sold in Europe, and about to be sold in North America as the new Scion iQ.

All three models are expected to launch with viral marketing campaigns making use of social media.

GALLERY: Toyota FT-CH Concept


[Source: Automotive News]

Detroit 2010: Toyota FT-CH Concept Previews Compact Prius Model

Funky entry-level hybrid inspired by Nintendo games

 |  Jan 11 2010, 10:40 AM


Toyota has announced that it will expand the Prius name to become an entire family of dedicated hybrid vehicles. Launched today at the Detroit Auto Show, the FT-CH Hybrid Concept is a look at what the next model in the Prius lineup is likely to be.

Inspired by 8-bit technology made famous by early Nintendo games like Contra and Mario Brothers, the car is funky with plenty of edges and even some square holes designed into the bodywork.

As for the car itself, it is 22-inches shorter than the current Prius, but has a wheelbase that is only 6-inches shorter, offering maximum interior room. Inside, there’s room for four. The name itself signifies the car’s designation, with the CH standing for Compact Hybrid. According to Toyota, “The FT-CH captures the spirit and functionality of a car that thrives in the inner-city environment; sized right to be nimble, responsive and maneuverable.”

There’s no word from Toyota on what is under the hood, other than some sort of Hybrid Synergy Drive system, that gets better fuel mileage than the Prius – an impressive feat indeed when the current third-generation Prius nets 51/48 mpg (city/highway).

Toyota is expected to deliver this model to market, keeping much of its fresh and funky design.

“Other dedicated hybrid models are also on their way. “In the early 2010s, Toyota plans to sell a million hybrids per year globally, a majority of those in North America,” said Jim Lentz, Toyota Motor Sales president. “To accomplish this, Toyota will launch eight all new hybrid models over the next few years.  These will not include next generation versions of current hybrids; instead, they will be all new dedicated hybrid vehicles, or all new hybrid versions of existing gas engine models.”

Lentz also commented that in the future hybrids will be the core powertrain technology for Toyota and that Toyota believes hybrid technology will become the staple throughout the auto industry.

GALLERY: Toyota FT-CH Hybrid Concept


GALLERY: Toyota FT-CH Hybrid Concept Official Photos


Official release after the jump:

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