Toyota Holds Over 60 Percent of California’s Hybrid Market

Toyota Holds Over 60 Percent of California’s Hybrid Market
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Over 60 percent of the hybrids on the road in California sport a Toyota emblem, the Japanese automaker has revealed. Continue Reading...

Toyota Prius Plug-in MPG Challenge Second Wave Starts

Toyota Prius Plug-in MPG Challenge Second Wave Starts
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Toyota has launched wave two of the “Prius Plug-in MPG Challenge,” building on the success of its first wave which launched in May. Continue Reading...

Prius May Fall Short of 2013 US Sales Target, Toyota Says

Prius May Fall Short of 2013 US Sales Target, Toyota Says
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Coming off record sales last year in the U.S., the Prius family might not reach its 2013 target and the blame, says Toyota, lies squarely with dropping fuel prices Continue Reading...

Chevrolet Volt Cheaper to Drive than Toyota Prius Plug-in for Sub-70 Mile Journeys

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Chevrolet Volt Cheaper to Drive than Toyota Prius Plug-in for Sub-70 Mile Journeys
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While the Toyota Prius has long been the automotive ambassador of the green movement, Pike Research conducted a Cost of Driving test to find out whether the all new 2012 Toyota Prius Plug-in can trump the Chevrolet Volt. According to its findings, by first establishing the price for every gallon of gas at $3.50 and… Continue Reading...

2012 Toyota Prius Plug-in Hybrid Rated at 87-MPGe, 49-MPG

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2012 Toyota Prius Plug-in Hybrid Rated at 87-MPGe, 49-MPG
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After debuting the car earlier this week at the Frankfurt Auto Show, Toyota has now released official details on the new Prius Plug-in Hybrid including expected fuel economy numbers. While it’s not quite up to the much-hyped Chevy Volt, the Prius PHEV will feature, “more affordable pricing than pure electric or range-extender type vehicles,” says… Continue Reading...

Hybrids to Capture 20 Percent Market Share by 2020 Says Toyota

Hybrids to Capture 20 Percent Market Share by 2020 Says Toyota
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With the unveiling of the production version of the Prius Plug-in Hybrid in Frankfurt, Toyota still believes the mainstream adoption of hybrid vehicles is still in its early stages. Speaking to Automotive News, Toyota engineering VP Takeshi Uchiyamada commented that the Japanese auto giant expects hybrid sales to account for 20 percent of all vehicles… Continue Reading...

Toyota Prius Plug-in Hybrid Gets 112-MPG Rating: 2011 Frankfurt Auto Show

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Toyota Prius Plug-in Hybrid Gets 112-MPG Rating: 2011 Frankfurt Auto Show
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After showing it in concept form almost as many times as the FT-86, Toyota has finally unveiled the production version of its Prius Plug-in Hybrid at the Frankfurt Auto Show. Called “the world’s most sophisticated hybrid electric powertrain” by Toyota Europe boss Didier Leroy, the company is claiming an incredible 112-mpg rating for the car…. Continue Reading...

Prius Plug-in Hybrid Set for Official Frankfurt Auto Show Debut

Prius Plug-in Hybrid Set for Official Frankfurt Auto Show Debut
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With a lead-up almost as log as the Chevrolet Volt’s, the production version of the Toyota Prius Plug-in Hybrid Electric Vehicle (PHEV) will debut at the Frankfurt Motor Show in just over a month’s time. Using a more powerful and smaller lithium-ion battery, the Prius PHEV is expected to have an electric-only range of around… Continue Reading...

Prius PHEV to Gain Driver-Selectable EV Only Mode, Full Regenerative Braking

Prius PHEV to Gain Driver-Selectable EV Only Mode, Full Regenerative Braking
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When Toyota‘s Prius Plug-in Hybrid Vehicle finally makes it to market next year it will come with two new features that weren’t on the prototype we first drove last October. The first of the tech additions will be a driver-selectable EV mode, while the second will be a full regenerative braking system. Allow us to… Continue Reading...