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A mini road course based on the Monopoly board game will be set up, which will take up 30,000 square feet of space. Professional drivers will take auto show visitors on a ride through an eco-friendly course inspired by the Monopoly game board. And don’t worry about being stuck with the lame shoe game piece – you’ll be driven along the course in either a Prius V wagon, a Camry Hybrid or a Highlander Hybrid. Along the way, players will learn about the features of Toyota hybrid vehicles, as well as take in iconic Monopoly landmarks and meet the Mr. Monopoly character.
“By incorporating design elements from the game into the Toyota Hybrid MONOPOLY Ride Experience, we are able to present the Toyota Hybrid Synergy Drive experience in a fun and unexpected way,” said Keith Dahl, Toyota’s National Engagement Marketing Manager. “This exhibit really gives fans of the game an innovative way to interact with our hybrid models.”
The 2012 Chicago Auto Show takes place February 8 to 19, and if you get a chance to go, it sounds like it’ll be worth your time to drop by Toyota’s game display.
Earlier this month a new reports noted that Chevrolet Volt sales were more successful in its first year than the sales numbers of the Toyota Prius hybrid on its first year back in 2000. What little optimism Chevrolet might have had on the Volt’s sales performance were quickly silenced when data revealed that Toyota dealt a quick knockout as its new Prius v wagon (also in its first year) out sold the Volt. And it did so with just 10 weeks on sale.
Official numbers for Chevrolet Volt’s 2011 sales are 7,671 units delivered. Toyota managed to sell 8,399 hybrid wagons, which did not arrive to U.S. dealerships and showrooms until the last week of October.
President of Toyota U.S. Sales Jim Lentz says, “Prius v is off to a great start.” For 2012, Toyota aims to deliver 220,000 Prii to U.S. customers, a 60 percent increase from 2011. Toyota’s offensive includes offerings of the original Prius, the Pruis v wagon, and the Prius c subcompact that arrives in March.
GALLERY: Toyota Prius v wagon
Read AutoGuide’s 2012 Toyota Prius v Review here and watch the video review below: