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Mitsubishi has achieved decent amounts of success with the i-MiEV electric car in its home land, and also in Europe, where this model is also sold badged as a Peugeot iOn.
Next month, the i-MiEV will be going on sale in America (called simply the “i” in our market), which will no doubt increase sales numbers of this innovative commuter car.
Not ones to rest on their laurels, Mitsubishi has announced an ambitious plan to electrify themselves, by producing eight electric-vehicles by 2016. These will include plug-in hybrids and full electric vehicles.
Part of this new plan is to produce small SUV’s and light trucks which will attract farmers, contractors, and others who use light trucks as part of their work.
Mitsubishi is well under way with this new project, and expects to put its electric truck on sale globally by April 2013. It’s not clear if the light truck will be part of Mitsubishi’s North American line-up, but its other electric vehicles will be available here.
Mitsubishi hopes to sell 42,000 electric vehicles in 2012, double the number it moved this fiscal year. The American market is a crucial part of Mitsubishi’s goals. The “i” car as mentioned before will go on sale soon with a starting price of $29,125, minus the Government rebates.
[Source: Automotive News]
Not yet, but it might be, says the company’s boss Colin Green, as he looks at possible future scenarios for the iconic off-roader. Although it hasn’t been sold here officially for many years, the Defender remains popular in other parts of the world, particularly with farmers, rescue workers and utilities, as well as the British military.
However, with ever tightening emission requirements and a need to broaden market appeal, Green says the current Defender will be a tough act to follow. “If we get it wrong we are messing up one of the industry’s biggest icons, and in that sense it’s a tremendous responsibility.”
As a result, the company is weighing in the possibility of discontinuing it’s most legendary product. “It’s our least preferred choice,” says Green, “because we have serviced that customer base for a long time, but there’s no point in servicing the customer and not the business. We have to make money.”
Other options currently being discussed include an update of the current model using Euro VI engines, or introducing a re-designed version with broader appeal, likely based on the LR4 chassis.
[Source: Auto Express]