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 |  May 25 2011, 10:01 AM

Sebastian Vettel, the reigning Formula One world champion and currently in first place on the F1 leaderboard, has been appointed brand ambassador in the hopes of boosting the Infiniti brand.

Vettel has been provided with several Infiniti products including a personal car, according to the manufacturer.

“Since our first contact with Infiniti I liked their cars. A car can impress you in two ways: its looks and its handling. After I had the chance to test some cars in the range I became a big fan,” said Vettel.

“They are comfortable as well as sporty when you ask for it. I am sure we as a team and myself can benefit a lot from the experience of Infiniti and I am very much looking forward to our partnership in the future.”

Since the beginning of the 2011 F1 season, the Infiniti logo has appeared on the successful Red Bull Racing team’s clothing, their equipment, and the race car as well, helping gain valuable exposure.