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Kelley Blue Book announced today that Hyundai has taken the number 1 spot in brand loyalty, beating out Honda and Toyota, on kbb.com for Q2 2011. Automakers have struggled recently to retain loyal customers due to the economic downturn and consumers becoming more aware of issues such as fuel prices and safety recalls.
Hyundai has remained successful through aggressive marketing campaigns combined with innovative product redesigns like the successful Sonata and Elantra. In the second quarter of 2011, Hyundai’s brand loyalty was at 52.3 percent while Honda followed with 49.7 percent and Toyota came in third at 47.7 percent. Kia and Mini are the only two brands that have gained loyalty year-over-year, thanks to attractive redesigns and additional models within their respective lineups coupled to aggressive marketing campaigns.
“Hyundai’s product renaissance is benefitting the company not just by attracting an all-new customer base, but by helping them to retain current loyal Hyundai owners, as well,” said Arthur Henry, market intelligence manager for Kelley Blue Book. ”This latest brand loyalty analysis from kbb.com is a testament to the power of attractive vehicle designs and intriguing marketing in the minds of in-market car shoppers as they consider their next vehicle.”
Audi is planning on launching the Q2 and Q6 sport oriented SUVs by 2016. Along with the Q2 and Q6 will be the new Q4 and today’s Q3, Q5 and Q7 to complete Audi’s lineup.
“It’s clear that demand for SUVs and crossovers is still in an upswing phase and will remain so for some years to come. We want to make sure we have the coverage to satisfy it,” an Audi insider revealed.
The Q2 will be the smallest of the Audi SUV range, will sport a new four-wheel drive system and will compete with the Mini Countryman. The Q2 will start at £18,000 in the UK and will likely be powered by the engine found in the A1. The Q2 will be similar in size to the Nissan Juke which Audi has admitted is parked in the design studio as a reference. The Audi will also have unique body styling and a raised ride height for better ground clearance.
The all-new Q6 first revealed in April will be a direct competitor to the BMW X6 and will likely be launched in 2016 at the earliest. The Q6 will use the same platform as the Q5 and is part of a new engineering program aimed at lowering the weight of all future Audi models. The Q6 will receive an aluminum body coupled with composite plastic and carbonfibre elements.