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Audi, which is looking to surpass BMW in the luxury vehicle segment is now aiming at the X6. BMW launched the X6 in 2008, and while it might not be a huge sales success, it has contributed enough to keep BMW SUV/CUV sales ahead of Audi.
So now, Audi is looking to take the challenge to BMW with their own X6 rival, which is expected to be called Q6. It will be more of a coupe off-roader (think a tall A7), and will lure those looking for something different.
According to Audi’s design boss Walter de’Silva, the design for this new vehicle is already signed off. Plus they are also ready for any future new competition from Bavaria. BMW is expected to launch the X4 in the next few years, and Audi is thus also planning for a possible Q4 model to stay competitive.
Currently, the best selling luxury SUV in Europe is the BMW X5. The Audi Q7 is in fifth-place.
[Source: Automotive News]
Audi is continuing to dump money into the development of its next generation crossovers, with the brand selling 155,000 Q5s globally last year along with 47,700 Q7s. ”There is no doubt…that crossovers are still selling like hotcakes even though the trend seems to be shifting toward more compact models,” says Audi chairman Rupert Stadler. The high-riding Q5 and Q7 will go on a serious diet for their next-generation.
The redesigned Q5 will drop 220 pounds from its curb weight and the Q7 will lose 650 pounds thanks to a new aluminium body. The Q5 will share the same platform as the all-new Porsche Cajun, set to arrive in 2016, with two new models including the Q4 and Q6. The Q6 will feature a steeply raked windshield and low-slung hatch that will take on the BMW X6. Design ideas for the Q4 are still up in the air regarding the shape of the SUV.
The three main ideas suggested include a hardened off-roader, a more luxurious Acura ZDX competitor or a high performance crossover. Power for both models will come from a new turbocharged 3.0-liter V6, with improved efficiency over the current supercharged motor by up to 20 percent. A plug-in hybrid may also be a possibility utilizing a 2.0-liter turbocharged four-cylinder with a 100-hp electric motor.
Audi CEO Rupert Stadler has confirmed that the company will build a vehicle assembly plant in North America. In an interview with Automotive News, Stadler explained specific details about models, location and capacity will be made within three years. Audi may also be building a plant to specialize in the construction of engine and transmissions. ”It is totally clear that we need new production capacity in the U.S.,” Stadler told the trade publication. “The question only is when.”
Audi is reportedly considering new U.S production of a large coupe like crossover called the Q6. This vehicle will aim to take on the BMW X6. The Q6 will be based on the same platform as the Audi Q7 and Porsche Cayenne. The Q6 may be assembled on a new line at VW’s Chattanooga plant. North American built Audi’s will likely begin rolling off the line by 2014.
[Source: Automotive News]
Audi is planning on launching the Q2 and Q6 sport oriented SUVs by 2016. Along with the Q2 and Q6 will be the new Q4 and today’s Q3, Q5 and Q7 to complete Audi’s lineup.
“It’s clear that demand for SUVs and crossovers is still in an upswing phase and will remain so for some years to come. We want to make sure we have the coverage to satisfy it,” an Audi insider revealed.
The Q2 will be the smallest of the Audi SUV range, will sport a new four-wheel drive system and will compete with the Mini Countryman. The Q2 will start at £18,000 in the UK and will likely be powered by the engine found in the A1. The Q2 will be similar in size to the Nissan Juke which Audi has admitted is parked in the design studio as a reference. The Audi will also have unique body styling and a raised ride height for better ground clearance.
The all-new Q6 first revealed in April will be a direct competitor to the BMW X6 and will likely be launched in 2016 at the earliest. The Q6 will use the same platform as the Q5 and is part of a new engineering program aimed at lowering the weight of all future Audi models. The Q6 will receive an aluminum body coupled with composite plastic and carbonfibre elements.