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 |  Aug 05 2011, 10:00 PM


In the most recent example of an aquatic-predator-themed-cable-television-theme-programming tie in, Audi is jumping on the same themed-television-bandwagon as Discovery Channel’s Shark Week.

The rather cumbersomely-named “R8 GT Week” will feature daily videos that show off the R8 GT’s performance as it laps Infineon Raceway, with Audi racer Emanuele Pirro behind the wheel. Pirro won five LeMans championships, three of which were with Audi, so he certainly qualifies as an expert.

Unlike the availability of Shark Week on basic cable—as well as its ability to infiltrate pop culture consciousness—Audi’s own Week will be on its Youtube channel. Don’t call it Shark Week, however—BMW still has a trademark on that.