AutoGuide News Blog
The AutoGuide News Blog is your source for breaking stories from the auto industry. Delivering news immediately, the AutoGuide Blog is constantly updated with the latest information, photos and video from manufacturers, auto shows, the aftermarket and professional racing.
In the most recent example of an aquatic-predator-themed-cable-television-theme-programming tie in, Audi is jumping on the same themed-television-bandwagon as Discovery Channel’s Shark Week.
The rather cumbersomely-named “R8 GT Week” will feature daily videos that show off the R8 GT’s performance as it laps Infineon Raceway, with Audi racer Emanuele Pirro behind the wheel. Pirro won five LeMans championships, three of which were with Audi, so he certainly qualifies as an expert.
Unlike the availability of Shark Week on basic cable—as well as its ability to infiltrate pop culture consciousness—Audi’s own Week will be on its Youtube channel. Don’t call it Shark Week, however—BMW still has a trademark on that.