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 |  Mar 13 2012, 2:31 PM

If you want a phone that says “I’m too good to take your call,” Tag Heuer’s new Racer mobile will let you screen your calls in style.

Although Tag Heuer is best known for making luxury watches, the company has turned its attention to the lucrative handset market. Inspired by Formula 1 and GT racing, the Racer smartphone features carbon fiber, titanium and a shockproof rubber chassis. Making it super smart, the Racer also comes with latest Android software, as well as a customizable 3D user interface.

Fashionistas and trend setters can pick up their Racer smartphone in July, when it will be available at better luxury mobile boutiques and jewelry retailers for $3,700. Until then, enjoy the Racer smartphne promo video below.

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