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Chrysler has announced that it will expand its Ram trim levels for 2012, offering two new ones on the 2500 3/4 ton Power Wagon, plus a limited run “Mossy Oak” Edition as part of the 1500 1/2 ton lineup aimed at the hunting and fishing set.
Getting back to the Power Wagon, the two trim levels include a base ST, essentially a no frills version of the heavy-duty off road rig, that features a black painted grille and bumpers, single tone paint and available roof mounted clearance lights – a truck largely aimed primarily at the likes of mining contractors, forestry services and border security agencies (essentially fleet buyers who need some serious four-wheeling capability). Plus, Ram will also offer a luxo-lined Laramie trim (shown) that slots in above the existing Power Wagon (which will be called SLT).
Like other Laramie trimmed Ram trucks, the Power Wagon version sports all the creature comforts one could ask for, including a woodgrain dash, leather seats, dual zone air conditioning, premium sound system and on the outside, plenty of chrome gingerbread, including the grille, bumpers, exterior mirrors and door handles. The base Power Wagon ST has a MSRP of $42,620, the mid-range SLT, $46,560, while the new Laramie retails for $51,995.
Moving on to the Mossy Oak, this truck is designed to capitalize on the success of the Outdoorsman and indeed is based on this truck, adding special “Mossy Oak Breakup Infinity” camouflage on the pickup bed trim and tailgate, plus the dash and door panel inserts.
There’s also Mossy Oak logos on the head rests and on the rear quarter panels. Retailing for $39,910, the Mossy Oak Edition will be offered in a variety of exterior colors (including Black, Bright White, Deep Cherry Red Crystal Pearl (all of these in either mono or two tone), plus Mineral Gray Metallic, Saddle Brown and Sagebrush monotone. However, it will only be offered as a crew cab rig with four-wheel drive.
According to Ram Division, the Mossy Oak Edition answers a need for a “premium” outdoor truck, since demographics supposedly indicate that 30 percent of all Ram 1500 buyers like to hunt, while 42 percent like to camp and 44 percent like to fish.
Obviously, with stats like that, the former sun belt urban cowboy buyers, who once snapped up two-tone Laramie 1500s by the bucket load, must have largely evaporated.