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 |  Feb 09 2012, 3:30 PM

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Ram‘s new Laramie Limited luxury package pickup bowed yesterday at the 2012 Chicago Auto Show in true American fashion: with a pretty girl smiling at its’ side.

“The launch of the Ram Laramie Longhorn edition gave us a boost in the ultra-premium pickup segment and exceeded our expectations,” said Fred Diaz, President and CEO of the Ram Truck Brand. “Ram Laramie Limited offers customers an even wider selection of luxury models. We expect a lot of interest in the Laramie Limited.”

The Laramie Limited is to be one of two high-end packages available from Dodge subsidiary, Ram. It offers customers the luxury found in their Longhorn version, but without the cattle rancher theme that might scare people away who don’t wear ten gallon hats.

Style-wise,  you get a body colored front fascia, fog lamps, a chrome grill and 20-inch forged aluminum wheels. All HEMI, Cummins, and Ram badges are also replaced by small “Limited” badges. Climb into the cab and you’ll find the interior dressed in leather and lined with greystone piping. The center stack wears a piano black high gloss and gets chrome vent rings with liquid graphite side bezels.

Luxury features are also abound here, including a remote start system, backup camera, a heated steering wheel, adjustable pedals and front vented seats to keep you cool on those hot summer days at the job site. Don’t worry, we won’t tell the guys you’re using them.

GALLERY: RAM Laramie Limited

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 |  Jan 26 2012, 5:30 PM

Set to bow at the 2012 Chicago Auto Show, Ram trucks has released details on a new luxury package called the Laramie Limited.

The Laramie Limited will be one of two top of the line packages available for Ram trucks and alongside the Laramie Longhorn edition will offer the same luxury but without the niche market that the Longhorn caters to with its specific south-western cowboy like theme.

The Laramie Limited will come with a body colored front fascia, fog lamps, a chrome grill, 20-inch forged aluminum wheels complete with Ram logo in the center, and will remove all HEMI, Cummins, and Ram badges to be replaced by a small italicized Limited badge. The interior is, as expected, completely adorned with leather from the seats to the center console, all complete with medium greystone piping along the edges. The center stack is trimmed in piano black high gloss finish and adorned with bright chrome vent rings and and liquid graphite side bezels.

The Limited package will also include all the typical comforts we have come to expect from a luxury automobile such as heated seats, navigational radio, remote start, back up camera, heated steering wheel, adjustable pedals and even front ventilated seats meant for cooling you down.

“The launch of the Ram Laramie Longhorn edition gave us a boost in the ultra-premium pickup segment and exceeded our expectations,” said Fred Diaz, President and CEO of the Ram Truck Brand. “Ram Laramie Limited offers customers an even wider selection of luxury models. We expect a lot of interest in the Laramie Limited.”

GALLERY: RAM Laramie Limited

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