Automakers are always looking for an edge over the competition. Any spec-sheet advantage, no matter how insignificant, is fair game. Engine output is often something they brag about. One vehicle may have more horsepower but a competing car could offer more torque. What’s the difference between these two measurements? What do they mean? Surprisingly these terms are totally different but related.
With more than 61 million YouTube views on the top five Ad Blitz commercials, the Ram Truck brand took home the top ranking with 18 million views on its ‘Farmer” ad.
2012 was the best-selling year for automakers since 2007, marking the third year in a row that sales have increased. So now is a great time to look back at the best-selling vehicles from last year.
Coming in 10th place with 261,008 units sold is the Ford Escape which was updated for the 2013 model year. Earlier last year, AutoGuide.com had the opportunity to review the 2013 Ford Escape and we came away surprised by its sleek new look, engine selection, and its great handling. It wasn’t without its cons, but overall the crossover delivered a vastly improved driving experience.
SEE ALSO: 2013 Ford Escape Review – Video
[Source: Cars.com]
Ram is getting in on the commercial van action, announcing today that the brand is bringing a Fiat Ducato based van to the market.
This past weekend, 273 RAM trucks assembled out in Dresden, Ontario, Canada to set the Guinness World Record for longest pickup truck parade.
Hot off its huge first quarter where sales jumped 33 percent, Chrysler will have four of its North American plants skip the normal two week summer shutdown this year.
The Chevrolet Silverado super bowl ad caused quite a controversy, as Ford didn’t see the lighthearted fun in the spot which suggests that Chevys are the only trucks which could survive the apocalypse, and that anyone driving a Ford wouldn’t make it.
It seems that Ram trucks also wants to join in the Ford bashing, recently releasing a commercial of its own that speaks quite negatively of Ford trucks. The question posed in the spot is, what if you were to take away horsepower, torque and warranty coverage from a Ram? “Well,” says the rough and manly voice-over, “you’d end up with a Ford F-150.”
Whether Ram and Chevy were in cahoots when producing these ads, we don’t know. And why Ford is the butt of all these jokes, we can only assume because the F-150 is such a successful seller and its competition is a little jealous.
Originally, Ford had said that it was going to take Chevy to court over the ad, saying that the reliability claims in the commercial were inaccurate. It seems the lawsuit was not followed through however, which begs the question, how will Ford answer its rivals?
Watch the ad after the jump.
