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 |  Jun 02 2010, 9:17 AM

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On June 17th in 1970, the Range Rover brand was born as the Range Rover Classic rolled off the Land Rover assembly line. Forty years later and the luxury 4×4 brand is still going strong as Land Rover prepares to celebrate the introduction of a new model in the coming weeks (likely at a celebration on the 17th).

Surprisingly, for a vehicle with such a long history, the Range Rover has only gone through three model changes, including a lengthy first generation that stretched from 1970 all the way to 1994. The second generation model then arrived in 1994, being replaced by the current SUV in 2001. During the late ’90s and early ’00s the era of the luxury SUV emerged and yet despite vehicles like the Lincoln Navigator, BMW X5, Porsche Cayenne and Jeep Grand Cherokee (another legend), the Range Rover continues to be the hallmark for luxurious off-road-capable vehicles.

And with a storied past, the future of the Range Rover looks to hold far more for the iconic model, with new parent company Tata Motors making heavy investments in order to introduce light-weight new platforms and even hybrid technology.

GALLERY: 40 Years of the Range Rover

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Official release after the jump:

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