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Few true car enthusiasts are able to respect MTV’s Pimp My Ride, but that hasn’t kept it from being a hit with the kids. Big shiny rims and bigger, shinier, TV screens are all it takes to aim a teenybopper’s attention toward a car.
Regardless of the mechanical merit behind the show, or lack thereof, the once-hardcore gangster rapper turned TV personality, Xzibit, quickly became a poster boy for tricked-out transformations. If that image proved one thing since it’s inception in 2005, it’s commercial marketability.
Something about the lowriders of Long Beach and bong-rattling bass that seems to accompany is a recipe for sales success, which is something Volkswagen-owned Skoda Auto of the Czech Republic seems to be aware of.
In one of its latest ads, the automaker features a nerdy-looking white guy pulling up to an obvious imitation of the Pimp My Ride garage called “Czech Coast Customs” and saying “Mr. Xzibit, could you fix my car? Please?”
In seconds, the car is mutilated and dragged out with sparks flying. Then, in typical fashion, Xzibit pulls a cloth off the kid’s new ride, a Skoda Yeti. Watch the commercial below, it’s pretty funny.
Despite being the only example in the world, the Maybach Exelero has been around the block a few times. First concieved as a concept car for Fulda Tires (who wanted to use the vehicle for tire testing), the Exelero then appeared in a Jay-Z video.
Since then, it has fallen into the hands of a private owner and stayed out of the hip-hop limelight, until earlier in the year when hip-hop mogul Birdman (aka Bryan Williams), responsible for launching the careers of music stars like Lil’ Wayne and Drake, claimed to have purchased the car.
According to a report by MotorAuthority, Birdman has yet to pay for the car, leaving its current owner high and dry. Birdman currently owns a rare Maybach Landaulet and a Bugatti Veyron, so the Exelero’s asking price of $8 million, while steep, isn’t too far removed from Birdman’s snack bracket.
Nevertheless, not paying up is still considered bad form, and we won’t really know until we see Birdman bragging about his newest acquisition online or in one of his videos.
[Source: Motor Authority]
Cars like the Mercedes-Benz S-Class, Ferrari F430 and Cadillac Escalade tend to be the standard rap video vehicles, but independent R&B artist Frank Ocean, a mega-talented R&B singer with a lot of internet buzz, tends towards the enthusiast end of the spectrum.
The album art for his record Nostalgia, Ultra features an orange BMW M3 from the early 1990s, and his newest video, for the hauntingly beautiful song Acura Integurl features not just one but two modified Acura NSXs carving through canyon roads. Considering Ocean’s love of cars that are oriented towards “Go” rather than “Show” we’re pleasantly surprised at his choice, but support it wholeheartedly. The only thing missing are the actual engine noises, which would nicely compliment his pitch perfect vocals.
Video after the jump
Dr. Dre’s long awaited new album Detox has had more false starts than the Toyota FT-86, but the legendary hip-hop producer has finally released a single, titled I Need A Doctor. If you like hip-hop music, you’ve doubtlessly heard the song by now, but you might not have seen the video, which involves a horrific crash involving a Ferrari 360 Modena.
The intro to the video has Dre driving the 360 along some twisty mountain roads while reflecting on his earlier rap career, followed by the Doc losing control of the car and crashing violently. While the crash scene is pivotal to the entire video, we were a little surprised that the crash was real, and not done via CGI or any other method. Then again, with video budgets reaching higher and higher, a used 360 is probably a fraction of what it costs to put together the actual video.
Behind the scenes video after the jump
The undisputed king of automotive-themed rap songs is Rick Ross, whose “Maybach Muzik 2″ and “Aston Martin Muzik” have provided back to back bangers for hip-hop junkies who also like six-figure whips.
At the bottom of the scale we have a gentleman named C.KhiD, an up and coming rapper who didn’t take the advice of countless fore-bearers and “keep it real”. Instead, he joined in a horrible collaboration with Jeep to create “2011 Jeep Wrangler Music”. While only one of Autoguide’s staff is into hip-hop, we could smell a rat immediately, and it only took one listen for us to declare the song as “worse than the Sebring “.
This type of marketing is so transparently uncool that it will probably turn off anyone who comes into contact with the song. Even more astonishing is that Jeep sponsored this guy for a tour (according to the press release below) but Jay-Z’s one line in “On To The Next One”, where he talks about how he “bought a Jeep, tore the m*********ing doors off” probably did more for the brand than any youth-oriented marketing campaign ever could.
Video and press release after the jump
Hip-hop has picked up where Rock & Roll left off as America’s favorite music genre, and the automobile has assumed its rightful place within the culture, in the same way that it did during the heyday of The Beach Boys and other acts of the 1960′s.
If you think about it, rap music’s influence on the automobile is even more profound than rock. Where would Cadillac be today if it weren’t for the Escalade’s appearance in every single rap video? Rappers are taste makers, and while they certainly know what they like (how else do you explain donks), the newest single from Rick Ross and Drake, titled Aston Martin Music, seems a bit more contrived than the average overwrought music video.
The video shows Rick Ross smoking marijuana, letting his girlfriend take the rap for serious drug charges and relaxing in the beach with R&B singer Drake, a couple Aston Martins, and some female companions. We’re not sure if Aston Martin sanctioned the use of their cars or not, but Bugatti promised that no rappers would ever get their hands on a Veyron, and one of the worst MC’s in the game managed to get a brand new example.
Los Angeles based rapper J Brave describes himself as an “MC, poet, activist for peace, and visionary…”, so we can understand why he would shun Maybachs and Bentleys in his lyrics in favor of the eco-friendly, uber-liberal chariot known as the Tesla Roadster.
Unfortunately for J Brave, his rap song “Dippin In My Tesla” doesn’t quite have the same vibe as other odes to automotive related conspicuous consumption. Songs like those are all about escapism, letting you step out of your 1997 Nissan Altima and into a world where your ride costs more than your house. Saving the planet isn’t a common fantasy for most hip-hop heads (at least not in the green sense). We’ll let you be the judge of the artistic merits.
Hit the jump to see J Brave’s video for “Dippin In My Tesla”
Southern rap has always had an affinity for Chevrolet sedans, but recently, muscle cars have been making a steady resurgance, with the Dodge Challenger and Charger leading the way.
Atlanta rapper Young Jeezy, better know for his green Murcielago, just released a tribute to Chevrolet’s 2010 Camaro, a car that’s quickly becoming a hit with rap stars as they re-discover American Muscle. The song is only two minutes in length, but its already making the rounds on hip-hop blogs. No word on if there’s going to be a video, but Jeezy has previously took pride in showing off his Camaro in another video last year.
[Source: Nah Right]