Rapper and music impresario Birdman is the finest example of the American dream – even someone of questionable literacy can become rich enough to afford a Bugatti Veyron thanks to hard work and capitalize on certain “market inefficiencies” when distributing products that are only available at your local street-corner pharmacy.
Despite Birdman’s love of premium products, the Bugatti Veyron was at one time the domain of only the most obnoxiously wealthy, counting Arab oil shieks, inherited wealth and Simon Cowell as its owners. Bugatti’s CEO even remarked that he did not want rappers to purchase the Veyron, but his plans to control who owns a Veyron have gone awry. Birdman made a video over the summer showing him taking delivery of his Bugatti, decked out in Birdman’s signature all-red colorway, a nod to his supposed affiliation with the Bloods street gang.
Now Birdman has a new single, imaginatively titled “Fire Flame”. The plot is rather de rigueur for the genre, with Birdman rapping outside an awful faux-French Chateau (dubbed “Stunna Island”), getting his head shaved with a straight razor, literally burning money, sipping Cristal, meeting with Korean and Cuban organized crime figures and most importantly, squiring a legion of breast-implant equipped models in his famous Veyron, with a Louisiana vanity plate bearing the word “Fire” on it.
Once the proletariat are able to obtain a luxury good, it is arguably a commodity, and nobody is more sensitive to that than the people charged with selling Bugattis. We can’t wait to see what they have planned next to ensure this never happens again.
Hit the jump to see the video