AutoGuide News Blog
The AutoGuide News Blog is your source for breaking stories from the auto industry. Delivering news immediately, the AutoGuide Blog is constantly updated with the latest information, photos and video from manufacturers, auto shows, the aftermarket and professional racing.
According to a recent survey, 95 percent of U.S. car shoppers aren’t aware of state and local subsidies, rebates and other incentives related to plug-in hybrids and electric vehicles.
While we won’t have final March sales numbers until Thursday evening, but for the first time since February of 2010, Ford looks set to beat GM in sales figures, with 210,000 units sold.
GM won’t fare so badly, with a projected 208,000 cars and trucks moved in March. GM’s slump – and Ford’s success – has been attributed to a reduction on incentives by the General, and Ford’s bump in factory money. GM was previously the industry leader in incentives.
While Japanese automakers like Toyota, Honda and Nissan reported strong showings, the natural disasters in Japan may prove to be a thorn in their side, and Edmunds has already reported a downturn in sales for March, based on these events, as well as higher gas prices.
Lexus and Mercedes-Benz have been neck and neck in the luxury car sales race in the United States, and the high stakes means that Lexus may resort to laying down cash incentives to help capture the number one spot.
After Mercedes bested Lexus by 3,000 units in September, reports are emerging that Lexus will offer cash incentives of $3,000 on new vehicles, as well as aggressive financing options, as a means of moving units and recapturing the sales lead. Quality problems, the economic, and some long in the tooth products like the ES350 have caused a few setbacks for Lexus, while Mercedes fresh lineup, including an all-new E-Class are no doubt helping the brand. It looks like this one will be down to the wire.