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 |  Oct 05 2011, 3:45 PM

The last two years have been very tough on Toyota. After dealing with safety issues last year, its production took a hit this year due to the earthquake and tsunami in Japan earlier this year.

Through thick and thin, Toyota has soldiered on and has managed to retain the title of the world’s number-one automotive brand, according to Interbrand. This global brand value evaluation makes Toyota the most top-rated car brand, and 11th overall in Interbrands annual study.

Interbrand, which is one of the World’s leading branding consultancy service highlighted Toyota’s achievements, despite its internal and external hardships.

Interbrand based their rankings on overall brand value, financial performance, the role of the brand on purchase decisions and the strength of the brand in securing earnings for a company.

Toyota’s ability to adapt to ever changing conditions in an uncertain market also puts it ahead of its competition.

 |  May 06 2010, 10:32 AM


If you’re a woman and you’re looking to get lucky, you may want to think about driving a cleaner car to get some more dating action. Who knew that driving green was good for your love life?

In the 2010 Timberland Eco-Love Survey, results showed that American men had a better opinion about women who care about the environment. In fact, their numbers show that one-quarter of men polled think that women who are eco-friendly make better life partners (24 percent) than those who aren’t so environmentally responsible.

Other interesting results include 54 percent of the men surveyed would question whether to start a relationship with someone who litters. Some men would wonder if a woman was worth dating if she doesn’t recycle (25 percent), leaves the lights on when not at home (23 percent) or drives a gas-guzzler (21 percent) – that means you’d have better luck picking up if you traded in your SUV for a electric hybrid. The only issue with that trade in would be the downgrade in backseat space. But if the front seats recline in the hybrid, the problem solves itself and you’re all set for your next green date. Vroom, vroom!

[Source: Autoblog Green]