There was a time when the term “luxury pickup truck” seemed like an oxymoron, but premium pickups are in high demand these days.
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Chrysler, announced today that the American automaker has seen a 20 percent increase in sales this July (112,026 units sold) compared to the numbers of July 2010 (93,313 units sold). Jeep contributed to the 20 percent July sales uncrease with the 2011 Jeep Wrangler, which set an all-time sales record and the 2011 Jeep Compass which experienced a 240 percent sales increase, the largest year-over year sales gain of any Chrysler model.
Other vehicles that had a significant impact on the July sales gain included the 2012 Fiat 500, the 2011 Dodge Durango and the 2011 Chrysler 200 that was featured in the award winning “Born of Fire” Eminem Super Bowl commercial. “In a market that remains tougher than a cheap steak, we were able to produce our highest retail sales in more than three years,” said Reid Bigland, President and CEO – Dodge Brand and Head of U.S. Sales. “I think that statistic is the ultimate testament to the progress we have made with our product in the areas of fuel economy, quality and design.”