AutoGuide News Blog
The AutoGuide News Blog is your source for breaking stories from the auto industry. Delivering news immediately, the AutoGuide Blog is constantly updated with the latest information, photos and video from manufacturers, auto shows, the aftermarket and professional racing.
The sports car being collaboratively developed by Caterham and Renault will launch in 2016.
Besides partnering on a sports car, it looks like Renault and Caterham are also expected to produce a small crossover and a city car together.
The Renault-Nissan Alliance announced new details today about which vehicles will be affected by their first wave of modular cost savings measures called a Common Module Family (CMF).
Renault has taken its small Twizy EV and surrendered it over to the engineers at its F1 team, the result from which is the Twizy F1 Concept, complete with KERS and F1-inspired performance.
This isn’t the first time we’ve seen a Formula 1 race car compete against a V8 Supercar race car and a street car, but to make things more fair this time around, each vehicle was given a handicap.
Because Creativity is Overrated
What’s the most important step a manufacturer undertakes when creating a new car? Building a great chassis? Getting the interior ergonomics right? Providing the perfect drivetrain to complement the new product? Nope. All wrong. The really, really important factor for any new car is getting the name right.
All joking aside, a vehicle’s name is very important. Slap a clever name on a car and it can help boost sales. Conversely, choose a bad name for a vehicle, like Probe or Dictator, and it can hurt sales. Manufacturers spend a lot of time and money analyzing potential model names.
Well, that’s usually what happens, but sometimes, the creativity well runs dry. Every now and then a new vehicle receives a name that leaves us all wondering: “Really? That’s all they could think of?” Not to get confused with naming conventions that are just lazy, like Mazda’s numbered sequence or Mercedes-Benz’s lettered sequence. No, we are referring to model names that give the perception maybe the marketing team forgot to show up one day and the engineers were left in charge of naming the new ride. “We are pleased to announce the latest from Hyonbaru Motors, ‘The Car!” Don’t laugh, some the following models are even worse.
Renault and Caterham will revive the Alpine badge, which will adorn new sports cars that the brands will design and build together.
Renault’s sports car caught made a splash big enough to justify production, or so it seems.