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LA Preview: Lamborghini And Bentley Will Be No-Shows in Los Angeles

Automakers join exodus of high-end marques that already includes Ferrari and Maserati

 |  Nov 23 2009, 11:56 AM

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Despite the huge concentration of exotic and high end cars in Los Angeles, many exclusive automakers won’t be in attendance at this year’s annual LA Auto Show. The latest two to drop from the list are Bentley and Lamborghini. That means attendees won’t be able to see the amazing new Reventón Roadster or the massive Mulsanne luxury sedan, with both vehicles having recently made their official world debuts at the Frankfurt Auto Show. The Mulsanne, also made an appearance at the Pebble Beach Concours d’Elegance earlier this year.

Bentley’s Pebble Beach debut proved successful and was part of the brand’s approach to better utilize its resources, by showing the vehicle in front of a crowd where almost everyone in attendance could buy the vehicle – or a few of them. Official auto shows, like in Los Angeles, don’t usually bring buyers, however, the media exposure also has a lot of value in spreading the word about a new product.

High end automakers have been hit particularly hard in the recent recession and many are still scaling back to meet decreased demand. With far fewer vehicle sold than a Toyota or General Motors, every unit moved by a company like Lamborghini represents a much higher percentage of overall sales. In total, this year Lambo’s U.S. sales are down roughly 40 percent, while Bentley’s have been chopped in half.

Other automakers that have already announced they will be no-shows include Ferrari/Maserati and Aston Martin, which recently said it will have a dealer display. Unfortunately, this means we don’t see the new 458 Italia, GranCabrio or Rapide either.

See AutoGuide’s Live 2009 LA Auto Show Coverage Here Starting December 2nd

GALLERY: Bentley Mulsanne Debut in Frankfurt

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GALLERY: Lamborghini Reventon Roadster Debut in Frankfurt

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[Source: TheDetroitBureau]

 |  Sep 15 2009, 7:28 AM

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Unveiled in a stunning light-matte-gray color called Reventón Grey, Lamborghini drew back the covers on Reventón Roadster at the Frankfurt Auto Show today. With just 15 models scheduled to be built Lamborghini’s pre-unveiling video reminded those in attendance that while your chances of climbing Mount Everest at 2,000,000 to 1 and your chance of having a baby that will grow up to win a Nobel prize is 50,000 to 1, your chance of owning a Reventón Roadster is 700,000,000 to one.

Those lucky 15 will get to experience the top down Reventón with the LP670 SV’s high-output 670hp engine. With full power at 8000 rpm, torque of 487 ft-lbs is available as of 6000 rm. When combined with Lamborghini’s all-wheel drive system the car blasts to 62 mph in 3.4 seconds and on to a top speed of 205 mph.

“The Reventón is the most extreme car in the history of the brand,” says Lambo CEO Stephan Winkelmann. “The new Roadster adds an extra emotional component to our combined technological expertise – it unites superior performance with the sensual fascination of open-top driving.”

The chassis of the car is made of steel and carbon fiber with the body made almost entirely of carbon fiber – with the exception of the doors, which are steel. Thanks to the use of light-weight components, the massive drop-top weights a reasonable 3,725 lbs – just 55 lbs more than the Coupe.

And along with the already wild exterior, the Roadster features a rear spoiler that deploys at 80 mph and then folds up to an even steeper angle at speeds above 136 mph.

Other highlights include the use of LCD screens in the cockpit, instead of traditional gauges.

GALLERY: 2010 Lamborghini Reventón Roadster

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 |  Sep 14 2009, 3:41 PM

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Lamborghini has just confirmed that the Reventon Roadster will debut at the Frankfurt Auto Show tomorrow, but more importantly, it will come with the LP670 SV’s high-output 670hp engine. With full power at 8000 rpm, torque of 487 ft-lbs is available as of 6000 rm. When combined with Lamborghini’s all-wheel drive system the car blasts to 62 mph in 3.4 seconds and on to a top speed of 205 mph.

“The Reventón is the most extreme car in the history of the brand,” says Lambo CEO Stephan Winkelmann. “The new Roadster adds an extra emotional component to our combined technological expertise – it unites superior performance with the sensual fascination of open-top driving.”

The chassis of the car is made of steel and carbon fiber with the body made almost entirely of carbon fiber – with the exception of the doors, which are steel. Thanks to the use of light-weight components, the massive drop-top weights a reasonable 3,725 lbs – just 55 lbs more than the Coupe.

All that carbon fiber and steel is coated in a particular color of matte-gray, called Reventón Grey. (The matte-gray on the coupe model is a different color). The wheels on the roadster are mostly glossy with matte-colored crescent shapes, that work to cool the ceramic brakes.

And along with the already wild exterior, the Roadster features a rear spoiler that deploys at 80 mph and then folds up to an even steeper angle at speeds above 136 mph.

Other highlights include the use of LCD screens in the cockpit, instead of traditional gauges.

Lamborghini says the less than 20 Reventón Roadsters will be made, with an asking price of 1.1 Million Euros ($1.46 million) with deliveries starting in October.

Be sure to check back tomorrow for our live coverage of the Frankfurt Auto Show and the Lamborghini Reventón Roadster.

GALLERY: Lamborghini Reventón Roadster

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Official release after the jump:

Continue Reading…

 |  Sep 10 2009, 12:39 PM

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Just ahead of the car’s debut at the Frankfurt Auto Show, Lamborghini has released photos of its Reventón Roadster.

The drop-top Reventón is rumored to be made in even more limited numbers than the coupe, with just 10 versions being built. And while the coupe model looked wild, but didn’t really offer any performance gain over the standard LP640, the Roadster is expected to get theLP670 SV’s 6.5-liter V12 with 670hp and 487 ft-lbs fo torque, enabling it to hit 62 mph in 3.2 seconds and a top speed of 212 mph.

Pricing is expected to be rated at roughly 1.15 million Euros, although if you haven’t already put down your deposit, you’ll have to wait for a second-hand version, as all 10 units are being pre-sold.

We’ll be sure to bring you official details of the car with live coverage from the Frankfurt Auto Show starting September 15.

GALLERY: Reventón Roadster

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[Source: WorldCarFans]

 |  Aug 21 2009, 11:10 AM

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With rumors abounding that Lamborghini has already held a private unveiling for the Reventón Roadster at its factory in Sant’Agata, the official public debut is expected at the Frankfurt Auto Show next month.

The drop-top Reventón is rumored to be made in even more limited numbers than the coupe, with just 10 versions being built. And while the coupe model looked wild, but didn’t really offer any performance gain over the standard LP640, the Roadster is expected to get theLP670 SV’s 6.5-liter V12 with 670hp and 487 ft-lbs fo torque, enabling it to hit 62 mph in 3.2 seconds and a top speed of 212 mph.

Pricing is expected to be rated at roughly 1.15 million Euros, although if you haven’t already put down your deposit, you’ll have to wait for a second-hand version, as all 10 units are being pre-sold.
[Source: LamboCars]

 |  Mar 26 2009, 12:17 PM

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When you’re an automaker, there are two ways to significantly improve profits. First, you can sell a vehicle to as many people as possible, using the “economies of scale” approach. Second, you can sell a reduced number of vehicles at a higher profit margin, feeding off an increased demand and a reduced supply.

The Lamborghini Reventón most certainly falls into the latter category and now Lambo is hoping to repeat the success of that car with an even more limited edition Reventón Roadster… yummy!

According to CarsUK.net, which cites not one but two “very reliable” sources inside the company, the Reventón Roadster is set to become a reality. And why not? Lamborghini already has the crazy Reventón bodywork all figured out and they can easily fabricate some Murciélago chassis. They’d be crazy not to build it.

CarsUK is reporting that the Roadster version would use the updated engine from the new LP670-4 SuperVeloce, with 670 neck-snapping horsepower. As for production numbers, Lambo would keep the Reventón Roadster in even more limited supply with just 9 models being produced – and apparently 9 deposits have already been made.

As for the asking price, it’s a serious $1.6 million. It appears as though this over-the-top raging bull is also a cash cow.

GALLERY: Lamborghini Reventón

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[Source: CarsUK.net]