Buick Riviera Rumored as GM Files for Trademark on Iconic Name

Buick Riviera Rumored as GM Files for Trademark on Iconic Name
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Buick is the latest brand to leave a breadcrumb trail for its future products by filing for a tradermark on May 3 to cover its Riviera moniker. While that doesn’t prove anything on its own, the company isn’t known for flippantly filing for trademarks on the off chance they might one day come true. Continue Reading...

Custom 1966 Buick Riviera is Simply Amazing – Video

Custom 1966 Buick Riviera is Simply Amazing – Video
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In 1966, Buick introduced its second generation Riviera, America’s take on the personal luxury car. Even though the Riviera died a silent death in 1999, early models of the vehicle were highly praised by automotive journalists and writers. So we can’t even imagine what those same writers would say about this custom ’66 Buick Riviera… Continue Reading...
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