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Kia is a brand that is looking to distinguish itself. When the company recently unveiled the Soul, it made functionality fun and now with the debut of the No. 3 Concept at the Geneva Auto Show, the Korean manufacturer intends to make basic transportation sporty and aggressive.
Created at Kia’s Design Centre Europe, under Chief Designer Gregory Guillaume, the project involved input from all of Kia’s worldwide design departments, from Korea to California. The focus of this model, however, is on the European market.
The No. 3 MPV (multi-purpose vehicle) Concept features a long wheelbase for improved driving dynamics with massive 19-inch wheels. The body of the car has been sprayed in “RockStar Titanium Grey” paint, with white detailing.
While the interior is a bit much with the gold seats, it looks close to what a production model might be like; and that’s the whole point. Kia plans to release a production model based on this car in Europe before the end of the year.
The most important feature of the No. 3 Concept, however, is the front fascia design. Kia says that this new design, including the grille, headlights and brand logo, will be featured across all vehicles in the Kia family in the future.
GALLERY: Kia No. 3 Concept
More on the Kia No. 3 after the jump: