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Rolls-Royce Motor Cars’ flagship model, the Phantom has been around since 2003, which in car years is almost an eternity.
Although Rolls is a company that prefers steady, progressive improvements rather than flash in the plan redesigns or updates (it just wouldn’t be proper you know), Goodwood has decided that the imposing Phantom could receive a few enhancements for its second decade on the market.
As a result, at this year’s Geneva Motor Show, an updated Phantom Series II made its world premiere. Changes included a revised front end with new front bumpers and full LED headlamp assemblies, plus the adoption of a ZF eight-speed automatic transmission and revised rear differential, said to improve fuel economy on the monster 6.75-liter V12 by around 10 percent.
Inside, a new, larger 8.8-inch touch screen is incorporated in the center stack, while an updated navigation system and improved multi-media controller, deliver better usability for the car’s info/entertainment and ventilation systems. In addition, front, overhead and rear view cameras provide better peripheral visibility when maneuvering this magnificent beast of a car; just as well for the thought of scratching or scraping one of these things is enough to make you cringe.
GALLERY: 2013 Rolls-Royce Phanton Series II
Picnicking has never been so elegant, now that Rolls-Royce has added a picnic set to its Phantom model.
Finished in polished aluminum, veneer and leather, this four-person picnic set is just one of the many new additions created by the Rolls-Royce Motor Cars in-house Bespoke design and engineering team. About 100 chic and unique bespoke features have been added to the Phantom, but the picnic set certainly has to be the epitome of fine outdoor dining.
“Bespoke is the jewel in our crown, the perfect complement to our luxury product line-up,” explained Torsten Müller-Ötvös, Rolls-Royce Motor Cars CEO. “Customers expect a Rolls-Royce Phantom to be tailored to their individual desires and our team of talented designers and craftspeople are more than happy to deliver.”
Bespoke can include anything from personalized tread plates, contrast stitching and seat piping to an individual’s tastes and desires in the form of personalised veneers and unique exterior paints. It also includes items like luggage and glassware. All of the Rolls-Royce’s bespoke items are designed in-house at Goodwood.
The Bespoke picnic set will be on display at the Salon Privé at the Hurlingham Club in London from July 21 to July 23. It was first debuted at the Villa d’Este in Italy back in April.