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GM has announced “Chevy Happy Grad” as the winner of their Route 66 Super Bowl Ad contest, created by 26-year old Zach Borst of Long Island. The winning ad will be aired during Super Bowl XLVI and had already received over 32-million views between December 22 and January 14.
The best part about this ad is how easy it is to relate to it, considering we’ve all probably received gifts we never wanted, or mistakenly thought a certain gift was ours. The ad was filmed on location out in Long Island near Borst’s home and beat out 400 submitted scripts and 198 films from 32 different countries.
“We asked filmmakers to depict life’s journey and how Chevrolet is there along the way,” said General Motors Global Chief Marketing Officer Joel Ewanick. “When I saw Zach’s spot, I had to laugh, because the situation is something many families can relate to – expectation and reality. ‘Happy Grad’ clearly shows the passion that Chevrolet elicits.”
Borst has been producing films since his childhood and has founded Goat Farm Films, his own production company based out of New York.
Check out the winning ad after the break.
Oklahoma car collector Tim Dye is well known in the enthusiast community for his stable of Pontiacs. Now, he’s decided to open a museum dedicated to the now defunct marque, in the town of Pontiac, Illinois, through which passes a stretch of the historic ‘Mother Road,’ Route 66.
The museum will be located in downtown Pontiac, IL in the town square on North Mill Street. Dye will be loaning some of the cars from his own collection, while others are likely to come from other collections or individual enthusiasts. At present the Museum is slated to open by July 21st this year.
Given all that General Motors has been through lately and the way in which Pontiac was unceremoniously dumped, it’s nice to see some enthusiasts looking to preserve the legacy of this once popular and exciting vehicle brand, even if many brand nuts believe the rightful home should be in Pontiac, Michigan. However, given the recent economic crisis and the fact that Pontiac, Michigan is struggling financially and couldn’t fund such a project anyway, one museum dedicated to the brand, even if it is in Illinois, is better than none at all.
[Source: Hemmings Motor News]