Auto News

AutoGuide News Blog

The AutoGuide News Blog is your source for breaking stories from the auto industry. Delivering news immediately, the AutoGuide Blog is constantly updated with the latest information, photos and video from manufacturers, auto shows, the aftermarket and professional racing.
 |  Jan 30 2013, 10:01 AM

Last week we explained the basics of motor oil, from viscosity to additives and everything in between. Now it’s time to tackle a much more contentious issue: synthetic versus conventional. Which lubricant should you use in your vehicle? Is the extra protection afforded by man-made oil worth the added expense?

Continue Reading…

 |  Jun 13 2012, 4:32 PM

Royal Purple wants to showcase one of its fan’s cars at this year’s SEMA Show with the return of its Show It off at SEMA contest.

Continue Reading…

 |  Oct 20 2010, 10:16 PM

For those that grew up in the 1960s, the TV series the Green Hornet, probably rings a bell. The superhero’s whip, a modified 1966 Imperial Crown sedan, dubbed ‘Black Beauty‘ has since become one of the most famous TV cars of all time. An updated version of ‘Black Beauty’ (still based on a mid-1960s Imperial Crown however), has been created for a new feature length remake of the series to be aired in 2011 and starring Seth Rogen.

That car will be on display at the 2010 SEMA show, as part of Royal Purple’s display, along with Courtney Hansen, of Overhaulin’ fame and Spike’s Power Block TV.

At the show, Royal Purple; in addition to its well known synthetic oils, will be showcasing its own antifreeze additive, dubbed Purple Ice. The company claims that it reduces surface tension of radiator fluids for heat transfer. No doubt it keeps Black Beauty running in top form so the Hornet and  trusty wheelman Kato can catch the bad guys and keep our streets safe.

[Source: Royal Purple]

 |  Mar 16 2010, 6:05 PM


In 2008, Iron Man came out with Robert Downey Jr. playing the fitting role of Tony Stark. Previews and trailers have been swarming all over the Internet for Iron Man 2 where Downey will once again assume the role of Iron Man with new friends and villains at his side. One of the trailers show Stark passing time racing in an open-wheel car and taking a hot lap before Whiplash spoilers his fun on the track. It seems as if this scene has sparked some interest with Royal Purple, manufacturer of synthetic oils, to team up with Marvel Studios and cross promote on the new movie. The result is The Stark Motor Racing Team, a brilliant marketing program that now ties a comic book to a movie to reality.

The team is comprised of five different racers from five different demographics, all campaigning Royal Purple, Stark Motor Racing and Iron Man 2 sponsorship decals on their weapons of choice while on the track. Chris Prey will be leading the way in Grand AM Road Racing in his Porsche Boxster 986, while Stephen Verdier will be campaigning his 2008 Subaru STI sideways in the Formula DRIFT series. Speed isn’t reserved for just things with four wheels however, as David Hope and Melissa Paris will be campaigning their motorcycles in NHRA Pro Stock Motorcycles and AMA Road Racing, respectively. Last but not least, Joey Stathas Jr. will have his hands full in Monster Trucks in his 2009 Chevy. All of these racers will be seen nationwide for 2010 all racing under the Stark Motor Racing Team program. We’ve also spotted Iron Man 2 branding on Royal Purple products.

Hopefully these type of sponsorships will lead to bigger and better things for all forms of motorsports. We feel that this was a real cool opportunity with the movie-makers taking a comic book to the big screen and now marketing gurus taking the movie into reality. Who would have ever thought Stark Motor Racing Team would be a reality?

[Source: Stark Motor Racing Team]

Gallery: Stark Motor Racing Team