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For the first time since 2007, just prior to the US economy tanking, and with things still spluttering along on many fronts, the new numbers are very encouraging from America’s second largest automaker.
As for where the biggest gains have been, Ford is reporting healthy demand for small cars, such as the B-segment Fiesta and the larger C-class Focus (shown), which look to post sales increases of some 20 percent for the year.
Light trucks have also been doing well, with the breadwinning F-150, along with the outgoing Escape and Explorer looking to post strong gains (current estimates predict around a 30 percent increase by the time all’s said and done), according to an official statement released by the company.
According to Ford’s US vice president for sales and marketing, Ken Czubay, “the industry sales rate has exceeded 13 million in each of the last three months.” He also believes that “the current momentum is not an aberration.”
Let’s hope he’s right. So far, following the announcement, investors seem to agree, as Ford stock rose 0.5 percent to $10.73 today, reversing a trend that has seen shares fall more than 30 percent so far this year.
[Source: The Detroit News]
Despite these uncertain economic times, some luxury car makers have made healthy sales gains in recent months, particularly Land Rover. Along with sister company Jaguar, which had been languishing behind somewhat, the JLR group collectively boasted a 26 percent gain in global sales last month.
Much of the increase came from Jaguar, which saw demand rise by a whopping 157 percent in China, Land Rover, by comparison, reported gains of 85 percent in the same market.
In Europe, demand for both brands was up by some 37 percent, largely fueled by strong demand for new Range Rover Evoque and Jaguar XF diesel.
In North America, where Jaguar Land Rover has been struggling recently, September represented a refreshing turn of events, with demand up by some 10 percent, largely aided by the XF, which is proving quite popular with buyers here.
Phil Popham, Group Sales Director for Jaguar Land Rover went on the record stating that  “has been our strongest September since 2007 when the industry was hit hard by the recession. Since that time we have introduced a host of new models and engines that has driven sales growth and attracted new consumers to our brands.”
It’s nice to know there’s at least some bright spots in an era seemingly dominated by much doom and gloom.