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Each year J.D. Power ranks numerous categories in the automotive sector, the latest being customer satisfaction with their purchase experience. In other words, the results of the Sales Satisfaction Index Study show how consumers rank their dealerships.
Tops on the list of “Mass Market Brands” for 2010 is MINI, followed by Mercury in 2nd place and GMC in 3rd. Falling below the average are big names like Honda and Toyota with Nissan ranking the lowest with just 707 points out of a possible 1,000.
In the Luxury Brand category, Jaguar took the top spot (for the 3rd year in a row), followed by Cadillac and then Mercedes-Benz, while Volvo ranked lowest, just below Audi.
Of note, Honda luxury brand Acura fell below the average in the luxury class, as did Nissan’s Infiniti brand.
The annual survey conducted by J.D. Power ranks the new-vehicle purchase experience based on customer satisfaction, which is calculated based on four factors: working out a deal (33 percent), the salesperson (25 percent), the delivery process (21 percent), and the dealership facility (20 percent).
Dealer satisfaction is more important that you might expect, with the J.D. Power survey showing that 52 percent of people cited how they re treated by their dealeras a reason to purchase a vehicle there, while just 38 percent said vehicle price was the reason for the dealer.
See after the jump for the complete lists of dealers by automaker and how they ranked:
Reclaiming the top spot for 2008, Jaguar now holds the title for four of the past five years
Jaguar has once again been awarded the top spot in the J.D. Power & Associates Sales Satisfaction Index (SSI) Study. After missing out for 2007, Jaguar’s return to the top of the list is the company’s fourth first-pace ranking in the past five years.
The Study, which has been run by J.D. Power for the past 22 years, is based on responses from 35,805 new-vehicle buyers who registered their vehicles in May 2008. The survey is based on five factors: the dealership facility, the sales staff, the paperwork and finance process, the delivery process and the vehicle price.
For 2008 Jaguar also placed first in the J.D. Power & Associates Customer Service Index (CSI) Study for the second year in a row.
Official release after the jump: