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The AutoGuide News Blog is your source for breaking stories from the auto industry. Delivering news immediately, the AutoGuide Blog is constantly updated with the latest information, photos and video from manufacturers, auto shows, the aftermarket and professional racing.
 |  Apr 30 2014, 7:07 AM


Scion Canada has just announced a motorsports contingency program for 2014 that’s so aggressive, it will literally pay owners just for showing up.

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 |  Feb 16 2012, 1:45 PM

The Scion FR-S is hotly anticipated to say the least. When we test drove one,  it certainly did not dissapoint.

Scion’s Canadian FR-S website went live today and brought with it the release of some new video’s which add to the excitment surrounding the coupe. The videos showcase Ken Gushi drifting the FR-S, how the painting process works, lots of driving footage, an FR-S being assembled and even footage from the video game Gran Turismo. The clips aren’t all new, but they’re still fun to watch.

Scion even borrowed some AutoGuide footage of the FR-S reveal, yeah we’re that good.

If you’re a die-hard FR-S fan, these videos will get your heart beating a little quicker. We included the best ones after the jump.

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 |  Jun 14 2011, 1:12 PM

The Scion brand is still in its infancy in Canada and as with all things, getting the word out can be tough. If you’re in the marketing business, the perfect situation would be a captive and receptive audience; and one you can reach for very few dollars spent.

With that in mind, Scion Canada’s marketing agency Phlik Marketing, set about creating a flash mob on the streets of Montreal, coinciding with the Formula 1 Canadian Grand Prix.

As part of larger activities by Scion Canada during the race weekend, if the whole event turns into a viral video then it will be a resounding success. Your welcome.

Watch the video after the jump:

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 |  Oct 29 2009, 1:03 PM


Toyota Canada has announced that it will expand its product offering significantly in Canada with the introduction of the youth-oriented Scion brand in September of 2010. The launch will be targeted at several major markets including Montreal, Toronto and Vancouver. In total 45 dealers will be a part of the expansion.

The Scion dealers will operate as a “store within a store” and will be part of existing Toyota dealerships. There will be 18 Scion dealers in Montreal, 20 in Toronto and 7 in Vancouver.

“This is a great time to launch Scion in Canada,” said Larry Hutchinson, Director of Scion in Canada. “As the auto industry emerges from recession, one of the largest and youngest demographics will be entering the marketplace. Young buyers will be looking to the ever-growing small car market. They are not only looking for a safe, high-quality and fuel efficient vehicle, it is important to them that the vehicle reflects their personality and lifestyle, and the stylish and trendy Scion brand will be there to fulfill that need.”

The launch of Scion in Canada will start with three vehicles, all of which are currently offered in the U.S. (Scion’s only other market). The vehicles include the sporty tC, the funky and functional xB and the sub-compact xD. Scion is also expected to deliver new models in the near future, with one possibility being a version of the Toyota iQ mini car.

For a full list of Canada’s Scion dealers, see after the jump:

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 |  Feb 02 2009, 1:43 PM


Image: Scion Fuse Concept

According to a report by Automotive news, Scion is looking to add a fourth model to its lineup. The media outlet quotes Scion VP Jack Hollis as saying, “We think there are a lot of opportunities for a [second] coupe. We think there is room for a bigger sedan and smaller vehicles. We think there is even a possibility for a truck-based vehicle with an open bed.”

This opens up a whole range of possibilities for the brand and has everyone reconsidering the Hako Coupe concept that was unveiled at the 2008 New York Auto Show and the Fuse concept that first made an appearance back in 2006 at the same show.

While the Fuse seems like old news, we should point out that the company recently displayed the model at the Montreal Auto Show. And the reason this bit of info is significant is because Scion recently announced that it will be expanding into Canada and the Montreal Show marked the first time Scion displayed at an Auto Show in Canada and outside the Unites States.


Image: Scion Hako Coupe

There is also a possibility, although somewhat slim, that this model will be a stand-alone hybrid model. During the unveiling of the Lexus HS250h, Irv Miller, Toyota Motor Sales Group VP, Environmental and Public Affairs, said that, “Sometime early in the next decade, we plan to sell one million gas-electric hybrids per year. To accomplish this we will launch as many as 10 new hybrid models between now and then in various global markets.”

Before the launch of the HS250h we never would have considered a Scion hybrid but now that Toyota has announced its ambitious hybrid goals and has created the first every luxury hybrid we could certainly see them building the first ever economy-hybrid. Also, building a second coupe would seem a little redundant – except if it was a stand-alone hybrid coupe.