Scion FR-S Canadian Website Launched, New Video Included

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The Scion FR-S is hotly anticipated to say the least. When we test drove one,  it certainly did not dissapoint. Scion’s Canadian FR-S website went live today and brought with it the release of some new video’s which add to the excitment surrounding the coupe. The videos showcase Ken Gushi drifting the FR-S, how the… Continue Reading...

Scion Flash Mob Invades Montreal During Canadian Grand Prix [Video]

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The Scion brand is still in its infancy in Canada and as with all things, getting the word out can be tough. If you’re in the marketing business, the perfect situation would be a captive and receptive audience; and one you can reach for very few dollars spent. With that in mind, Scion Canada’s marketing… Continue Reading...

Report: Scion Sets September 2010 for Expansion into Canada

Report: Scion Sets September 2010 for Expansion into Canada
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Toyota Canada has announced that it will expand its product offering significantly in Canada with the introduction of the youth-oriented Scion brand in September of 2010. The launch will be targeted at several major markets including Montreal, Toronto and Vancouver. In total 45 dealers will be a part of the expansion. The Scion dealers will… Continue Reading...

Scion Developing Fourth Model: Could it be a Hybrid?

Scion Developing Fourth Model: Could it be a Hybrid?
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Image: Scion Fuse Concept According to a report by Automotive news, Scion is looking to add a fourth model to its lineup. The media outlet quotes Scion VP Jack Hollis as saying, “We think there are a lot of opportunities for a [second] coupe. We think there is room for a bigger sedan and smaller… Continue Reading...