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You can’t make a viral video, it just happens. But that doesn’t mean marketing agencies aren’t going to try and spend multi-million dollar budgets trying.
The latest such example is Scion‘s new ad campaign. It’s a comedic piece using the Greek god Zeus, who is credited for creating the limited edition “High Voltage” Scion tC Release Series 7.0.
Created by the minds at Attik, the idea, says Scion marketing manager Owen Peacock in an interview with AdAge, is to generate something people will want to share with their friends, thus created a viral sensation. Along with a more mainstream commercial, there are also a series of accompanying videos titled “On the Set with Zeus” that take a mock look behind the scenes at the making of the commercial, showing Zeus trying to fit in on a Hollywood set and failing at picking up women.
By definition, a corporate video made by an agency can’t really be viral. But is it funny? You be the judge. Watch all the commercial as well as all the related videos after the jump. And read AutoGuide’s 2011 Scion tC review here.