Scion Targets Older Buyers With New Ads, Because Youth Are Broke

Scion Targets Older Buyers With New Ads, Because Youth Are Broke
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With the launch of Scion‘s new viral video ad campaign for the “High Voltage” Scion tC Release Series 7.0, the Toyota youth brand is hoping not just to sell cars, but to attract a more mature customer. While the TV spot and YouTube clips, which feature the Greek god Zeus, are aimed at being the… Continue Reading...

Toyota Factory Catches Fire, Prius Production Suspended Temporarily

Toyota Factory Catches Fire, Prius Production Suspended Temporarily
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A fire at a Toyota assembly plant in Japan temporarily halted production at a facility that assembles the Prius, Camry and Scion tC. The fire broke out around 10 A.M. but was put out by now. Toyota reports that no production equipment was damaged, but the fire did affect the factory’s ceiling. An investigation is being… Continue Reading...

Mercedes-Benz SL Most Likely Vehicle to Get a Ticket In

Mercedes-Benz SL Most Likely Vehicle to Get a Ticket In
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If you like to drive with the top down on your Mercedes-Benz SL convertible, you’re more likely to get pulled over for a traffic ticket and are cited four times more often then the average U.S. driver, says a report out by Verisk Analytics Inc. The report, put out by the insurance data company, goes… Continue Reading...

Scion Releases Augmented Reality Racing Game To Promote 2011 Scion tC

Scion Releases Augmented Reality Racing Game To Promote 2011 Scion tC
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Not to be outdone by the folks at Nissan, Scion has released its own augmented reality experience on the Web to promote the all new 2011 Scion tC. And just to one-up their competition, Scion’s application utilizes Flash and works straight on the website instead of having to download an application. Plus, it’s an interactive… Continue Reading...

Scion Launches In Canada, Pricing Announced

Scion Launches In Canada, Pricing Announced
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While Scion vehicles have been available in the United States for a number of years, they have never been officially brought to Canada, despite numerous grey market imports from south of the border. Now, Scion’s are finally available and Toyota Canada has announced pricing for the distinctively styled compacts. The 5 door xD hatchback starts… Continue Reading...

Toyota VP: Scion tC Could Spawn Variants

Toyota VP: Scion tC Could Spawn Variants
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Scion‘s tC Coupe could see additional variants spun off from its platform, including a 5-door variant. The tC, which shares its platform with the Lexus HS250h and European-market Toyota Avensis, is available in sedan, wagon and hatchback variants throughout the world. “This platform has plenty of flexibility to do more with,” Jack Hollis, Scion vice president-Toyota… Continue Reading...

Toyota Boss Hints at Big Changes for Camry, Revival of ‘Neglected’ Scion Brand

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Toyota Boss Hints at Big Changes for Camry, Revival of ‘Neglected’ Scion Brand
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With Toyota having recently undergone the worst period in its history, the grandson’s founder and man at the helm of the Japanese auto giant looks to be ready to make big changes in order to get the company back on track. More than just an executive, Akio Toyoda is a well-known car buff who loves… Continue Reading...

Titan Motorsports Scion tC Goes 3.996 at 182.45 mph in the 1/8th Mile [Video]

Titan Motorsports Scion tC Goes 3.996 at 182.45 mph in the 1/8th Mile [Video]
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Titan Motorsports has long been paving the way in the sport compact drag racing segment, setting records in their Street Tire Supra in the early 2000s, before moving onto the NHRA Sport Compact Pro RWD class with their Toyota Celicas. They then powered their way to 6-second passes on the quarter-mile before Scion jumped on… Continue Reading...

ESC Absent in 2010 Hyundai Accent, Chevrolet Aveo, says Consumer Reports

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ESC Absent in 2010 Hyundai Accent, Chevrolet Aveo, says Consumer Reports
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Consumer watchdog, Consumer Reports has released its list of 2010 cars, which includes the Hyundai Accent and the Chevrolet Aveo, that do not come with the electronic stability control (ESC) safety feature. A computerized technology that improves the safety of a vehicle’s stability by detecting and minimizing skids in a turn, electronic stability control will… Continue Reading...

Report: Scion tC Convertible May Bow In 2012

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Report: Scion tC Convertible May Bow In 2012
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Despite a dearth of sporty cars in its lineup, Toyota has always managed to have at least one convertible, from boulevard cruisers like the short-lived Celica convertible and the recently departed Camry Solara convertible, to more serious sports cars like the MR2 and Supra. With the Camry Solara gone, Toyota is looking for another open… Continue Reading...

Tanner Foust Drifts Mulholland Drive In NASCAR V8-Powered Scion tC [Video]

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We’re not even sure why we’re writing any copy. The video and the headline say it all. Below you’ll find some incredibly entertaining video of the amazingly talented rally and drift racer Tanner Foust piloting his Rockstar Energy Drink Scion tC drift car along California’s famous Mulholland Drive. For those who don’t know, Foust’s tC… Continue Reading...

Report: Hybrids Too Expensive for Scion Brand Right Now Says Exec

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Report: Hybrids Too Expensive for Scion Brand Right Now Says Exec
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Toyota’s hybrid technology is too expensive to be used in Scion models says brand VP Jack Hollis. In an interview with Ward’s Auto, Hollis explained that a hybrid Scion model would essentially be out of the price range of the brand’s target demographic. Scion works to keep all its cars at, or starting at, under… Continue Reading...

SEMA Preview: Scion Teases Trio of Wild Show Cars

SEMA Preview: Scion Teases Trio of Wild Show Cars
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Along with three xB Tuner Challenge Cars, Scion will be bringing a trio of additional custom creations to the 2009 SEMA Show. The three cars include a tC, xB and xD, created by Cartel Customs, Five Axis Design and 0-60 Magazine. First up is the Cartel Customs tC,which promises to follow in the tread patterns… Continue Reading...

Scion tC Release Series 5.0 Gets TRD Theme

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Scion tC Release Series 5.0 Gets TRD Theme
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Unveiled at the Chicago Auto Show, the 2009 Scion tC Release Series 5.0 is all “murdered-out” thanks to some sleek black paint and matte-black 18-inch wheels. Those rims do, however, have a little color and feature a red trim around the outside. This special edition tC (of which only 2,000 will be built) has a… Continue Reading...