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The AutoGuide News Blog is your source for breaking stories from the auto industry. Delivering news immediately, the AutoGuide Blog is constantly updated with the latest information, photos and video from manufacturers, auto shows, the aftermarket and professional racing.
 |  Apr 19 2014, 9:29 AM

scion badge

We will get our first look into Scion‘s future at this year’s Los Angeles Auto Show.

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 |  Apr 02 2014, 8:27 AM

scion-fr-s-epic-contest

Want to head to San Diego for this year’s Comic-Con International event? Scion might be your ticket.

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 |  Sep 09 2013, 8:31 AM

toyota-ft-86-open-concept

Despite slumping sales, a U.S. Toyota executive has confirmed that the Scion brand won’t be seeing new models any time soon.

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 |  May 24 2013, 1:09 PM

To Frugality and Beyond!


Top-10-Most-Fuel-Efficient-Used-Cars-Main-Art copy

Fuel economy is a major purchase consideration for new-vehicle shoppers; in fact it’s the No. 1 thing they look for in a car or truck. Consumers continue to demand ever greater mileage, and so does the federal government. Washington keeps turning up the wick on its Corporate Average Fuel Economy (CAFE) regulations. In response to these stimuli automakers are working day and night to improve the efficiency of their products.

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 |  Feb 01 2012, 8:39 AM

With the Scion FR-S destined to arrive on North American soil rather soon, it’ no surprise that the sub-brand for Japanese automaker, Toyota, decided to give its website a new identity. It appears that Scion hopes to give itself a more of a “grown up” image too with the FR-S’s arrival, which will undoubtedly be the first real sports car for the young brand.

Up until now, Scion is most well-known for its quirky models that appeal to the young automotive enthusiast interesting in customizing their vehicle to match their personality. And while the tC was an attempt at making a sporty coupe, most would agree that it doesn’t have – or even come close to – the appeal that the FR-S brings. We already have no doubts that the FR-S as a car is a hit (read our review here), but it’ll be interesting to see if buyers can get over the “Scion hump” of knowing that it doesn’t boast a Toyota badge, but rather a badge that’s been heavily associated to a younger generation of car enthusiasts.

Either way, the new website is clearly an indication that Scion wants to trend away slowly from the reputation it has established over the years. Rather than a dark-themed and Flashy website, it now incorporates a friendly-on-the-eyes design with everything just a couple of clicks away. In other words, it’s function over form, much like the FR-S. It looks great, and it performs great.