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The AutoGuide News Blog is your source for breaking stories from the auto industry. Delivering news immediately, the AutoGuide Blog is constantly updated with the latest information, photos and video from manufacturers, auto shows, the aftermarket and professional racing.
 |  Jan 03, 1:35 PM

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We’ve been thoroughly excited about the upcoming release of the Scion FR-S – read our review here – but with any other sports car we hope that it’ll get a version with more power. A turbocharged Scion FR-S was recently spied testing out at Mazda Raceway Laguna Seca, but we shouldn’t get too excited yet.

We have reason to believe that the turbocharged Scion FR-S seen drifting is actually the drift car being built by GReddy for Scion drifter Ken Gushi. Gushi has been campaigning a rear-wheel-drive converted tC for the past few years in Formula Drift and it’s publicly known that he’ll be climbing into the cockpit of an FR-S for the upcoming season.

Previously, Gushi had teamed up with RS*R for the development of his race cars, but with RS*R taking a back seat this year, GReddy was called upon to execute a custom turbocharged powerplant and to get Scion’s new sports car ready to roll sideways.

We still have no doubts that Toyota will come out with a more powerful version of their new sports coupe, but we still believe it’ll come in the ways of a supercharger from TRD, rather than a turbocharged setup. For now, we can enjoy the sound of a turbocharged FR-S going sideways.

Check out the video after the break.

[Source: Motor Trend]

Continue Reading…

 |  Dec 28, 9:15 AM

10. Fiat Returns to America


As another calendar year draws to a close it’s time to take a look back at the top 10 biggest stories of the year in the auto industry. It’s been a busy 12 months, starting all the way back in March when the Fiat 500 officially went on sale, marking the return of the brand to America. The last time an Italian car was sold here that didn’t cost six figures (or close to it) was 27 years ago. Since then, Fiat has introduced the 500C convertible model and most recently the Fiat 500 Abarth, aimed at enthusiasts.

The jury is still out on the Fiat brand’s success in North America, although the first year has failed to live up to expectations, with Fiat predicting sales of 50,000 units, while according to automotive data firm GoodCarBadCar only 17,444 have been sold in the first 11 months of the year (add 5,000 more if you include Canada). Some of this may be the result of Fiat’s marketing initiative with several ads featuring Jenifer Lopez, which the Fiat faithful rejected and many believe cost the brand boss Laura Souve her job. Getting the Fiat dealer network up and running also proved a challenge.

With more models coming, and Alfa Romeo set to return in 2013, Fiat is here to say. More importantly, perhaps, is the Fiat connection to Chrysler – a company it saved from bankruptcy and which it is now slowly rebuilding back into a profitable automaker.

 |  Dec 26, 12:58 PM

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Easily the highlight of this month’s video car reviews is our test drive of the Scion FR-S, the U.S.-spec version of the highly anticipated Toyota GT 86. In addition, we reviewed the V8-powered Dodge Charger R/T, as well as the Mercedes SLK350.

Read the AutoGuide new car reviews here and see all our video reviews at our YouTube channel here.

And watch the rest of this month’s video reviews below:

Continue Reading…

 |  Dec 19, 10:57 AM

Back when we still called it the FT-86, a leaked brochure claimed to show what TRD had in store for the Toyota sports car. The boxer-powered machine has since been revealed (called the Scion FR-S in North America) and this lone photo of a TRD-equipped model has now emerged.

What is obvious from the photo is a set of upgraded brakes, a lowered suspension, plus some aerodynamic upgrades – including a rear spoiler that the stock car seems to desperately need. According to one report, Toyota is also prepping a TRD supercharger for the 2.0-liter engine.

The TRD-tuned Toyota 86/Toyota GT 86/Scion FR-S is expected to be revealed at the Tokyo Auto Salon in January.

GALLERY: Toyota 86 TRD

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[Source: 7Tune]

Discuss this story at FR-SForum and read AutoGuide’s Scion FR-S review here

 |  Dec 14, 12:45 PM

The Scion FR-S might be the most exciting sports car in years and it might also be the most important project Toyota has ever launched, helping change perceptions about an automaker that has become known for building appliances. But the back-to-basics enthusiast sports car almost never happened, according to Chief Engineer Tetsuya Tada, speaking at the car’s launch last week in Japan.

The concept for the car, originally the brain child of then Toyota VP Akio Toyoda (the man currently at the helm of the world’s largest automaker), was initially rejected by Subaru, which eventually went on to donate the engine to the project and even handle the lion’s share of the sports car’s development, resulting in both the Scion FR-S (also known as the Toyota GT 86 in Europe or just the 86 in Japan) and Subaru BRZ.

Shortly after Toyoda took the helm, Tada san was assigned to a planning division set up for the project. After studying what everyone else was doing, (seeing the use of turbochargers, all-wheel drive and high grip tires), Toyota decided to move in the opposite direction, instead opting to build a sports car that harkens back to the roots of machines like the AE86 – from which the GT86 gets its name. It occurred to Tada san that an ideal powerplant would be a boxer engine, due to its low center of gravity. Toyota had an historical precedent for the use of a boxer engine in the Sports 800, built from 1965 to 1969. Toyota also just so happened to have access to such engines through a recent purchase of shares in Subaru parent company Fuji Heavy Industries, and a shared project could help foster relations between the two rival automakers.

A proposal was penned, for a rear-drive, boxer powered sports car and presented to Subaru, which immediately axed it. Subaru executives had two major concerns says Tada san, the first being that a rear-drive machine doesn’t fit with Subaru’s all-wheel drive brand message. The second reservation, and one that speaks to Toyota’s newfound attitude of taking ownership of its beige-to-drive past, is the admission that Subaru didn’t think Toyota could build a sports car. And while harsh, it’s not entirely surprising, after all, the last sporty Toyota was a Celica GTS in 2006 and the last rear-drive Toyota car to roll off an assembly line (at least for US consumption) was in 2005.

The project was then suspended for six months but eventually the team involved at Toyota helped convince the powers that be at Subaru. Exactly how that happened remains a mystery, although one possible conclusion can be drawn from a graph Toyota revealed to AutoGuide and a group of journalists gathered to drive the car at Sodegaura Forest Raceway, just outside Tokyo. On it is a breakdown of who handled what in bringing the GT86/BRZ to market. In the end, teams at Toyota were responsible for planning and design while manufacturing and development were handed over to Subaru. The concept may have been Toyota’s, but Subaru, a company with plenty of recent and current enthusiast-targeted models, was tasked with ensuring the FR-S/BRZ was a fun-to-drive, dynamic handling machine. Toyota representatives steered clear of confirming as much, but it would seem a compromise was struck, with Subaru bending on the rear-drive architecture. In exchange, Toyota handed over development of its sports car to Subaru.

As a result, the first prototype was build back in 2008, and was what one Toyota exec referred to as “proof of concept”, prompting both automakers for forge ahead with development and design, leading first to the FT86 concept at the Tokyo Motor Show in November of 2009, through numerous concept cars, all the way to the official reveal at the same show two years later, our recent gushing test-drive, and a planned on-sale date of this Spring.

Discuss this story at FR-SForum and read out review of the Scion FR-S here.

Continue Reading…

 |  Dec 13, 12:45 PM

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The hype surrounding Scion‘s new FR-S may very well be deserved, but it looks like it’s just the beginning for the sports coupe. Project manager Yoshinori Sasaki expressed his hopes for a new variant of the FR-S per year, possibly similar to the existing Release Series that Scion has in place for their other models.

With the goal of making their new sports car loved by many for many years to come, revised FR-S models could be continuously improved upon for quite some time. Of course that all depends on the demand of the FR-S and how well it sells once it’s released. So what are the chances that we’ll get a version of Toyota‘s supercharged GT 86? Probably good, as Sasaki claims that “we will keep up” with whatever Toyota comes out with in Japan and whatever Subaru ends up offering on their BRZ.

It’ll be interesting to see what direction Scion ends up taking with the FR-S in order to attract the right market. Variants that offer more than just styling and interior accessories will go a long way with the enthusiasts. Hopefully brake upgrades, suspension offerings and performance will be made available.

GALLERY: Scion FR-S

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[Source: Motor Trend]
Discuss this story at FRSForum.com

 |  Dec 12, 11:59 PM

When Scion‘s FR-S debuted out in Los Angeles, a modified black variant by GReddy was also present but wasn’t exactly center stage. This isn’t a huge surprise as GReddy has been a long time partner with Scion, but this might also be revealing a few more projects that are underway through the collaboration.

Scion decided to bring the modified version out to a Cars and Coffee event in Irvine, California, where visitors were treated to hearing the FR-S’s new exhaust note courtesy of GReddy. Given GReddy’s track record with other vehicles and products, a turbo kit is definitely in development right now along with a bolt-on intake and exhaust.

But what’s even more interesting is the possibility that GReddy will be building a drifter for Ken Gushi for the 2012 Formula DRIFT season since RS*R has decided to take a backseat to everything going on. Clearly the FR-S will be a popular tuning platform, let’s see if GReddy can put itself back on the map with it.

Check out the video after the break.

Continue Reading…

 |  Dec 09, 9:45 PM

 

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This year has been a  tough one for Toyota thanks to Mother Nature and her natural disasters. As if the tragic earthquake and tsunami in Japan wasn’t bad enough, Thailand experienced its worst floods in almost 70 years, disrupting Toyota’s production of their popular Camry and Prius models.

As a result, Toyota has had to cut its full-year profit forecast by 54-percent, dropping their net income 56-percent to $2.3 billion in the 12 months ending on March 31st, 2012. That’s less than half the profit that was originally projected by analyst estimates compiled by Bloomberg.

Combine the disasters with the yen’s surge and it’s no surprise that Toyota’s recovery is going to be tough and may take longer than one would expect for the popular Japanese auto manufacturer. It is likely that Toyota will be giving up its three-year crown of world’s largest carmaker to GM for 2011.

Due to the flood, Toyota and Honda both delayed their new projections, while Nissan on the other hand raised its profit forecast thanks to a rise in vehicle sales in China. It’s widely believed that Toyota lost more output than any other automotive manufacturer from Thailand’s record floods, possibly causing 260,000 vehicles to have been lost in production.

Toyota is also in a balancing act with the pricing on their vehicles due to the rising yen. They have even admitted that they have had to raise the prices on some of their vehicles and anticipate a drop in sales as a result.

[Source: Automotive News]

 |  Dec 08, 8:18 PM

If you’re at all interested in the Scion FR-S/Toyota GT 86/Subaru BRZ then you’ve probably already read several reviews of some version of the car. Scion arranged for AutoGuide and a dozen other outlets to spend some solid time behind the wheel at Sodegaura Forest Raceway just an hour outside Tokyo, Japan. It wasn’t just a few minutes or the use of a handling course; those in attendance got plenty of seat time to get a proper feel of the brand’s new flagship machine.

Along with one properly spec’ed-out Scion FR-S, there was a Euro-spec version (the very car used for testing on the Nurburgring), as well as two right-hand drive models – one a manual transmission, the other an automatic.

Scheduled out into several lapping sessions we spent our first two track outings of the day getting accustomed to the course, and to driving a right hand drive machine. One thing that surprised us, and it’s something no enthusiast is going to care about, is just how good the 6-speed automatic is. Using proper steering wheel mounted paddle shifters, just a flick and it’ll gear up or down, with a speed unlike almost any auto-box we’ve ever tested.

Then, we finally had our chance in a left-hand drive model. Until this point the massively hyped Toyota had impressed us, but hadn’t really wowed us. This we soon discovered was a direct result of not being as comfortable in a right-hand drive machine.

Sliding into the actual Scion car, with the steering wheel now on the left side, familiarity quickly gave way to a feeling of driving bliss. No longer were the car’s much-touted handling dynamics in question. The Scion FR-S is pure and balanced, responding to inputs immediately, but smoothly. It is not, however, a raw driving experience, retaining a daily driving characteristic that Toyotas are famous for.

Want more on the Scion FR-S? Watch for AutoGuide’s thorough review to drop tomorrow here.

Discuss this story at FR-SForum.com

 |  Dec 01, 2:00 PM

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AutoGuide was on hand last night for the live reveal of the 2013 Scion FR-S in Los Angeles, where Scion showed off their version of the Toyobaru rear-drive, boxer-powered sports car.

The FR-S is mechanically identical to the Subaru BRZ and Toyota 86, save for a few minor aesthetic changes. Scion was mum about pricing unfortunately, and that seems to be the last question hanging over everyone’s head.

Check out the video below for the live reveal.

Continue Reading…

 |  Dec 01, 10:54 AM

All week long we’ve been salivating at Toyota‘s 86 and Subaru‘s BRZ, and now we finally got to set our eyes on America’s variant, Scion‘s FR-S. And while we haven’t had the chance – just yet – to get behind the wheel of the new  sports car, Toyota has allowed our eyes to feast on a video spotlighting their new sports car.

Admittedly the entire video looks like something out of Gran Turismo 5 or Forza Motorsport 4, but it’s eye candy at its best and is a great way to build up even more hype for the vehicle. Also those that are interested, there’s a ringtone of the Toyota 86′s engine being given away – just click here.

Check out the awesome video after the break.

Continue Reading…

 |  Nov 30, 11:27 PM

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A day after the debut of the Toyota GT 86 and the Subaru BRZ at the Tokyo Motor Show, the third version of the shared sports coupe has been revealed at a private event in Hollywood, CA. Sold under the Scion brand in North America, the car will wear the FR-S badge.

“Tonight will go down in history as the night Scion brought the sport back to the car,” said brand boss Jack Hollis at the car’s reveal. Like its siblings, the FR-S is powered by a direct-injection boxer 4-cylinder with a 12.5:1 compression ratio making 200-hp and 151 lb-ft of torque. Using the compact boxer engine the car now only delivers an excellent center of gravity (billed to be the best in the world), it also offers a 53:47 front-to-rear weight distribution. A 6-speed manual transmission and limited slip differential will be standard, while a 6-speed automatic with paddle shifters will be optional.

Answering those who have questioned why the car will be branded as a Scion in North America, Hollis commented that, “The FR-S… with its style, performance, authenticity, originality … fits perfectly with what Scion is all about! Passion for your car!”

Commenting that the FR-S gets its inspiration from the 2000GT, the Sports 800 and the Corolla GT-S, Hollis explains further. “The definition of the word Scion… as you already know… means to be a descendant of… or an heir to. Well… the FR-S is an excellent example of that definition. The heritage and DNA of these performance cars you see here tonight trickles down into every ounce of the FR-S…just one of the benefits of being from such a great family. ”

As with all Scions, customization will be a key feature with the FR-S, with seven different paint choices, including Firestorm red. pricing has yet to be announced but the FR-S will hit Scion dealers next Spring. We even have a video below.

GALLERY: Scion FR-S World Premiere

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GALLERY: Scion FR-S

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Discuss this story at FR-SForum.com

Check out the video after the jump

Continue Reading…

 |  Nov 30, 8:18 AM

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Years of anticipation have all lead to the debut of Toyota‘s new compact sports car at the Tokyo Motor Show today. Referred to by many different concept names, at its word premiere company CEO Akio Toyoda called it, simply, the 86.

Powered by a direct-injection 1.6-liter 4-cylinder boxer engine it makes around 200-hp and when combined with a curb weight of just 2,700 lbs should deliver solid acceleration and a dynamic driving experience.

Get more Toyota 86 news and info at fr-sforum.com

GALLERY: Toyota 86

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For more on the Toyota 86, watch the video below:

Continue Reading…

 |  Nov 27, 11:08 AM

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After revealing the first photos of the GT 86 sports car yesterday, Toyota has now released a selection of pics from the car’s first live showing. We expected the initial reveal to take place at the Tokyo Motor Show, but Toyota CEO Akio Toyoda apparently couldn’t wait, showing off the new light weight sports car at the Toyota GAZOO Racing Festival at Fuji Speedway.

See full details on the car here and look for more with AutoGuide’s 2011 Tokyo Motor Show coverage starting Nov. 29 here.

GALLERY: Toyota GT 86

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 |  Nov 27, 10:02 AM

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Just hours after the first photos of Toyota‘s game changing sports car first broke cover two videos of what we now know is called the GT 86 have been released.

The first highlights the car’s many driver focused features with stunning scenery. The second documents the transformation from concept to reality and boldly proclaims “passion is back”.

For more details see our story here. And look for more details with the official release this week at the Tokyo Motor Show.

GALLERY: Toyota GT 86

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See the videos below:

 

Continue Reading…

 |  Nov 22, 7:33 AM

In a week’s time at the Tokyo Motor Show, Toyota will unveil what might just be the most important car it will launch in decades. Sure the Camry makes the Japanese automaker plenty of cash and the Prius points to the future of the automobile, but if Toyota is going to succeed it needs an enthusiasts following, and that’s just what the FT-86 was designed to create.

Billed as having the lowest center of gravity of any production car, with 200-hp and a 2,700 lbs curb weight it promises to be a back-to-basics type of motoring, giving enthusiasts exactly the car they’ve been asking for. And all at a very reasonable price.

In a new video released today, Toyota teases a little more of what is presumably the production version of the FT-86, looking a lot like the original concept. One big difference, however, are the circular taillights, much like the Nissan GT-R or Corvette.

While plenty has already been leaked about the FT-86 (Scion FR-S), stay tuned for the official reveal with AutoGuide’s coverage from the Tokyo Motor Show starting here November 30th.

Watch the video below:

Continue Reading…

 |  Nov 14, 9:15 AM

More and more news and info on the Toyota FT-86 (Scion FR-S) continues to slip out ahead of its upcoming debut at the Tokyo Auto Show, and rather than spoil all the fun, it’s continuing to build anticipation.

Along with new details revealed by Spanish car magazine Autopista (one of a select few outlets allowed to drive a prototype version of the car) there’s also now the first underhood photo, showing the rather unglamorous engine bay and boxer 4-cylinder engine.

In addition, new tidbits of info include the fact that the FT-86 will be available with two different manual transmission options, one with shorter gear ratios and likely a mild improvement in acceleration. Perhaps more significantly is news of an easily tunable ECU, allowing the aftermarket to get to work immediately on making the FT-86 the choice of a new generation of auto enthusiasts.

[Source: FT-86 Club]

Discuss this story at FRSForum.com

 |  Nov 07, 11:45 AM

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In the midst of launching its iQ mini-car and in preparation of the massive spike in exposure the brand will get from the FR-S sports car, Scion VP Jack Hollis is already looking into the distant future. “We are currently working on several different concepts,” he says sitting in the back seat of a highly customized xB at the SEMA Show.

As for exactly what those concepts will be, he won’t say, but Scion does have two models that will soon be in need of overhauls, while the brand is always looking to grow its product offering. In previous discussions Hollis has mentioned his interest in bringing a mini-truck to market; something compact and car-based, a size down from the incredibly popular Toyota Tacoma.

“Versus other vehicles, I can’t say it’s priority one,” admits Hollis, however, he says, “I’m very interested in it. A lot of prospective owners are interested in it and every meeting I have in Japan, I’m asking, what else can we do.”

Not prepared to just ask, Hollis has a plan for a new model that would evolve much like with the Toyota-Subaru tie-up that produced the FR-S (FT-86/BRZ). Initially, he says, he wanted to see about bringing over a small truck from Toyota subsidiary Daihatsu, but with all the necessary regulations it was impossible to make a business case for it. Instead, Hollis suggests he’d like to see a collaboration with Daihatsu, sharing a product and developing it together from inception.

In addition to a min-truck, Hollis believes there’s room in the Scion brand for even more vehicles in the compact and sub-compact range. “I think there’s a movement towards small cars,” he says.

Beyond new additions to the brand, Scion also needs to look at revamping its current lineup, particularly the lacklustre xD and volume selling xB. The xD and its predecessor the xA have never performed as well as they could, lagging behind sub-compact top sellers like the Yaris, Fit and Versa in a segment where, considering its targeted market, Scion should be tops. While mum on the xB, Hollis says not to expect just another version of the xD. Speaking about its replacement, he says that “If I get my wishes it will be nothing like the xA or xD.”

With the official debut of the Toyota FT-86 planned for the Tokyo Motor Show later this month, the Scion version is expected to arrive at the New York Auto Show in the Spring. Hollis wouldn’t say as much, but considering Scion’s history of debuting concept cars in the Big Apple, look for a hint at future product too.

 |  Nov 03, 11:35 AM

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If you are a college graduate and had ever caught yourself thinking that you could have afforded a car if only you had $1,000 less in student loans to pay, then you’re in luck!

Scion is working to make the life of college grads just a little bit easier by introducing a rebate program offering recent college graduates $1,000 off purchasing or leasing a new Scion vehicle. Sweetening the deal, there will be no money down and no monthly payments for the first 90 days on select TFS finance programs with competitive APRs on new Scions.

Eligibility is pretty straightforward. First, you must display a certificate of graduation to either an accredited four-year college or university, accredited two-year college, a registered nursing degree program, accredited graduate program, two-year Toyota Technical Education Network Program, two-year NATEF post secondary automotive program, or an electrician apprenticeship/certification program. Then, you must also show proof that you have a job lined up.

Visit Scion College Graduate Rebate Program to find out more.

 |  Nov 02, 5:53 PM

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Jon Sibal’s Scion iQ won this year’s edition of the Scion Tuner Challenge, beating out a mid-engined iQ as well as a race prepped example to take home the prize.

Sibal claimed the $10,000 reward for his iQ, which featured a 32″ flat-screen TV in the trunk, complete with a Wi-Fi hotspot and a motorized system to allow for flush mounting inside the tiny iQ. In second place was Michael Chang’s iQ-RS, which was fashioned after what an iQ race car would look like, while the iQ-MR, which featured a mid-engine conversion, came in third.

Check out AutoGuide’s SEMA coverage here

Gallery: Scion iQ Tuner Challenge

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 |  Nov 01, 7:55 PM

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The Scion iQ has still yet to go on sale, but Scion came out in full force with their new subcompact, presenting a multitude of concepts aimed at all corners of the aftermarket segment.

The Pit Boss iQ by Cartel is the wildest interpretation of the iQ we’ve seen so far, with the roof completely chopped off and an electric blue paint scheme applied. Massive 18″ wheels and an iPad with an integrated Wi-Fi hotspot are also included, though it adds an extra element of danger in the event of rain.

At the other end of the spectrum is the iQ-RS, designed to look like a full-blown race car. With a classic white paint scheme, red wheels, a front splitter, rear wing and fender flares, the iQ-RS looks the part, and a roll cage, racing seats and a stripped out interior re-enforce the iQ-RS’ mission.

Finally, the Scion iQ-MR blends race car style with the ever popular “stance” movement, with both a roll cage, fender flares and Axis Sakura wheels fitting flush to the iQ’s body. A mid-engine conversion has been carried out to make the iQ rear-wheel drive while the engine itself features a thorough re-build and new internals. KW Variant 3 coilovers let the car sit low to the ground while offering excellent damping.

Check out more SEMA coverage here

Gallery: Scion iQ

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 |  Nov 01, 4:00 PM

While reviewing the SCCA B-Spec rules, we came across a list of entries for the upcoming class and stumbled upon a few interesting candidates – namely the Volkswagen Polo, which the rule sheet claims may be imported for 2012.

Other entries, like the Hyundai Accent, Scion iQ and xD and Fiat 500 are interesting in their own right (especially since the Accent will face off against the Kia Rio, while the Scions will go against the Toyota Yaris B-Spec), but the Polo has long been rumored for a U.S. debut, and VW is said to be debuting a couple new products at November’s Los Angeles Auto Show. Could this be the introduction for a Volkswagen subcompact in America. Check back November 16th when coverage of the L.A. Auto Show begins.

[Source: Daytona Prototype]

 |  Oct 28, 10:52 PM

 

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Just a day after the first leaked photos of the Toyota FT-86, numerous other pictures of the highly-anticipated sports car have hit the net. Even juicier than the last time, these pics appear to be of the official production car, and not of the Modellista version.

Staying true to the design of the original concept, there are some more dramatic styling cues, particularly on the front of the car. The rear, however, is somewhat the opposite, losing some of the hard lines in favor of a more rounded end.

When it is officially unveiled at the Tokyo Auto Show in late November, look for a 2.0-liter direct-injection 4-cylinder under the hood with a healthy 7500 rpm redline. Weighing close to 2500 lbs, expect a 0-60 mph time of 7.0 seconds. All models are expected to come from the factory with a push-button ignition and a limited slip differential.

Curious what it’s like to drive? Then read some of the first impressions here.

GALLERY: Toyota FT-86 Leaked

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[Source: CarScoop]

Discuss this story at FR-SForum.com

 |  Oct 28, 3:00 PM

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Toyota is setting targets of between 1,000 and 2,000 units per month for the rollout of its Scion iQ city car, and the new vehicle will see a tiered launch that involves an initial rollout on the West Coast this winter with a Midwest and East Coast launch this spring.

The Japanese-built iQ will also have to work around Toyota supplier schedules, which have yet to fully come back online following March’s earthquake and tsunami. While the iQ starts at under $16,000, Scion VP Jack Hollis said that a continued economic downturn would be bad for the car, as it would leave the youth demographic without the funds to purchase the car.