Hyundai Overtakes Honda, Toyota for Top Spot in New Brand Loyalty Study

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Hyundai Overtakes Honda, Toyota for Top Spot in New Brand Loyalty Study
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Kelley Blue Book announced today that Hyundai has taken the number 1 spot in brand loyalty, beating out Honda and Toyota, on kbb.com for Q2 2011. Automakers have struggled recently to retain loyal customers due to the economic downturn and consumers becoming more aware of issues such as fuel prices and safety recalls. Hyundai has… Continue Reading...