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The big surprise here was the announcement of the Fiat 500 as the Hottest Sport Compact, despite a relatively small presence at the SEMA show. The Hyundai Veloster seemed like a far more likely candidate for the award, given the ubiquity of the new Hyundai hatchback.
Check out AutoGuide’s SEMA coverage here
There’s no questioning that SEMA is the number one aftermarket automotive show of the year, but there’s also no denying that it has lost a lot of its luster the last couple of years. We can probably blame the economy’s downturn for most of it, but at least now we know that SEMA is trying to work harder to get the automotive manufacturers involved with the aftermarket.
This year SEMA is introducing the Hottest Vehicles awards for the most popular vehicle in the pickup truck, 4×4 and car categories. But judging and selecting the winner isn’t exactly based on what you think it would be. Instead of just finding the coolest car of the show, SEMA officials will count the number of registrations per vehicle and the vehicle with the most registrations will be awarded the Hottest Vehicle of their respective category.
Get it yet? It’s more like a popularity contest in order to get the vehicle manufacturers more involved with the aftermarket companies. It’ll be interesting to see if this has any impact to the show as a whole. How much would you value a SEMA hottest vehicle award when choosing which car to buy?
See the official release (including which vehicles have been nominated for the first ever Hottest Vehicles Awards) after the jump: