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Now that the legendary Shaquille O’Neal has retired from playing NBA basketball, the giant has become a natural fit for television commercials. His latest endorsement — the Buick LaCrosse which shows it has plenty of room even for a giant like Shaq.
The commercial, titled the “Oh Effect”, was shot in Pasadena, Calif. and has Shaq and his 325-lb frame highlighting what very few might know about the Buick LaCrosse. Features of the vehicle include its 36-mpg highway fuel economy courtesy of eAssist, a “light electrification” system which utilizes a lithium-ion battery system and electric motor-generator to enable regenerative braking capability and of course, its roominess.
As Shaq says in the commercial, he enjoys the Buick LaCrosse because he hes “shoes that are bigger than a hybrid…and are more stylish.”
The ad was directed by the infamous Erich Joiner whose past creations include the “Got Milk?” campaign. The Buick LaCrosse commercials starring Shaq will air during the NCAA Final Four tournament.
Watch a behind-the-scenes on the new Buick LaCrosse ad after the break.
Shaquille O’Neal is undoubtedly one of the greatest basketball players of all time, but his acting and music careers have not been so spectacular, with the athlete being nominated for a Razzie Award for “Worst Actor”. Shaq also has an interest in custom cars, but we’ll let you be the judge of this example, a Ferrari 456, that popped up for sale on Ebay.
Thankfully devoid of Shaq’s signature “Superman” motif, this Ferrari 456 was given some choice modifications to enable the 7’1″ O’Neal to ride in the car. The rear seats were removed to make room for a longer seat rail, so that O’Neal could achieve a driving position that was somewhat comfortable. A custom removable glass roof, something not previously available on a Ferrari 456, was also installed to give Shaq some more interior room.
For just under $39,000, it’s one of the cheapest modern Ferraris out there, but it’s also automatic and has some modifications that purist types would likely wretch at. But you get the provenance of owning Shaq’s old car, and one of the world’s only custom 456s.