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 |  Apr 01 2012, 5:32 PM

Now that the legendary Shaquille O’Neal has retired from playing NBA basketball, the giant has become a natural fit for television commercials. His latest endorsement — the Buick LaCrosse which shows it has plenty of room even for a giant like Shaq.

The commercial, titled the “Oh Effect”, was shot in Pasadena, Calif. and has Shaq and his 325-lb frame highlighting what very few might know about the Buick LaCrosse. Features of the vehicle include its 36-mpg highway fuel economy courtesy of eAssist, a “light electrification” system which utilizes a lithium-ion battery system and electric motor-generator to enable regenerative braking capability and of course, its roominess.

As Shaq says in the commercial, he enjoys the Buick LaCrosse because he hes “shoes that are bigger than a hybrid…and are more stylish.”

The ad was directed by the infamous Erich Joiner whose past creations include the “Got Milk?” campaign. The Buick LaCrosse commercials starring Shaq will air during the NCAA Final Four tournament.

Watch a behind-the-scenes on the new Buick LaCrosse ad after the break.

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