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Now that the legendary Shaquille O’Neal has retired from playing NBA basketball, the giant has become a natural fit for television commercials. His latest endorsement — the Buick LaCrosse which shows it has plenty of room even for a giant like Shaq.
The commercial, titled the “Oh Effect”, was shot in Pasadena, Calif. and has Shaq and his 325-lb frame highlighting what very few might know about the Buick LaCrosse. Features of the vehicle include its 36-mpg highway fuel economy courtesy of eAssist, a “light electrification” system which utilizes a lithium-ion battery system and electric motor-generator to enable regenerative braking capability and of course, its roominess.
As Shaq says in the commercial, he enjoys the Buick LaCrosse because he hes “shoes that are bigger than a hybrid…and are more stylish.”
The ad was directed by the infamous Erich Joiner whose past creations include the “Got Milk?” campaign. The Buick LaCrosse commercials starring Shaq will air during the NCAA Final Four tournament.
Watch a behind-the-scenes on the new Buick LaCrosse ad after the break.
Perhaps a somewhat unusual entry at this year’s Kustoms of Motorama show in Long Beach, is Wild Cad, an Australian built custom ’59 Cadillac, owned by Down Under custom car builder Mario Colalillo and his wife Catriona, from Harrington Park, a Sydney suburb. The car features a custom built chassis by local fabricator Terry “TJ” Wood and is powered by a 454 cubic inch (7.4-liter) Chevrolet big-block V8. It also sports a chopped top, Thunderbird seats and modified ’59 Chevy dash. Colalillo says he’s got around $200,000 in the paint alone.
The car made its debut at the 2010 Sydney MotorEx back in July and at the time of this post is now on it’s way across the Pacific, where it will debut at the Kustoms of Motorama – an event which Mario hopes will help find his car a new home. ZZ Top’s Billy Gibbons, Metallica front man James Hetfield and even Shaquille O’Neal have apparently expressed interest in acquiring this one of a kind, custom built, right-hand-drive Cadillac.
[Source: Born Rich]