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Unless you’ve been living under a rock that’s inside a cave the last couple of months, you might have heard of the Toyota GT 86 which will be coming to America as the Scion FR-S. But in case you haven’t heard of the FR-S (you can read our review here), Scion went out and shot a commercial recently with drifter Ken Gushi behind the wheel.
ATTIK creative agency was called upon to direct the ad, with Simon Needham at the helm. ATTIK is also known for Scion’s wacky Zeus Release Series campaign that was well, wacky. Scion Vice President Jack Hollis also spent the day at the commercial shoot and even had time to speak to Ken Gushi to get his feedback on the new sports car.
The behind-the-scenes look that Scion has shared with us is pretty neat, seeing all the cameras and contraptions utilized to film the commercials. Three unique commercials were shot that day and will air nationally this spring when the FR-S goes on sale. We’re definitely interested to see what the results were and expect nothing but excitement with Gushi behind the wheel in the ads.
GALLERY: Scion FR-S Behind the Scenes Commercial Shoot
[Source: Scion Blog]