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German automaker Volkswagen has given the green light to develop a second four-door coupe to join its popular CC model in its lineup. It’s currently known as the SC (sport coupe) internally, but the nameplate is expected to stick.
The new SC will be positioned as a smaller CC and will be part of the seventh-generation Jetta lineup. VW hopes the SC will help boost market share in the Chinese and North American markets while further bolstering European sales. The SC got the nod from Volkswagen after US market studies showed that a coupe version of the Jetta only got a mediocre response from potential customers.
“Our research suggests there is increasingly a market for a sportier and more stylish version of the Jetta in the mould of the CC only smaller and more affordable. From the feedback we’ve received so far buyers want an individual bodystyle and the practicality of four doors,” a Volkswagen source told Autocar UK.
The willingness to drop a coupe project for a sedan is probably a smart business decision for VW. The German automaker sold 889,945 Jetta-based sedan models in 2011, a significant increase from its 2009 677,793 figure. It’s expected that the SC will feature a much sportier body than a standard Jetta sedan and will be based on the MQB platform that is also found on the Audi A3.
Current estimations is that the SC will be introduced to the European market in 2015 and should make its way to America shortly thereafter.
[Source: Autocar UK]