Gentlemen, start your felines. In a hilarious marketing campaign, the developers behind the XLR8 app that makes acceleration noises as you drive, strapped an iPhone to their kitty and sent it running.
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Have you always wanted a muscle car or exotic but budget and necessity mean you end up driving a compact or minivan? Well, 2XL Games has a solution, namely in its XLR8 smart phone app.
By downloading it your smart phone, XLR8, reproduces the sounds your vehicle’s engine makes under acceleration, cornering and braking but with a twist. Instead of a buzzy four cylinder, the exhaust note sounds like a muscular V8 running a high-lift cam and open exhaust, perfectly matched to your car’s acceleration, cornering and braking.
It does this via accelerometers and a GPS system inside your iPhone, Android or other portable device. By hooking up the phone to your vehicle’s sound system in much the same way as a MP3, simply choose the app and press the button.
With the craze for new smart phone apps continuing unabated, Chevrolet has jumped in with both feet releasing one that ties in with this year’s Superbowl.
Dubbed the Game Time App, it allows users of smart phones and tablets to play trivia related to the game, Tweet each other and participate in polls or contests while watching the Superbowl; with the chance to win prizes from Chevrolet and other game sponsors such as Bridgestone, Motorola, the NFL, Papa John’s Pizza and Sirius XM satellite radio. Among the prizes up for grabs are no fewer than 20 Chevrolet vehicles.
According to GM’s marketing chief Joel Ewanick, the Chevy Game Tim app, “is the first time any company has attempted such a large-scale app, which will enhance the game watching experience and help them engage in the online conversation about the Super Bowl.”
Chances to win a prize, begin the moment a viewer downloads the app to their smart phone or tablet. Upon doing so, each player receives a unique license plate number. If their particular plate appears on a Chevy commercial during the game, or online, they win a new vehicle.
The Game Time App is just one of several Superbowl initiatives being put together by GM’s Bowtie brand; others include game day live stream coverage with advertiser exclusivity on NBCSports.com, teaming up with the NFL and Twitter on the former’s NFL Huddle Site and Twitter’ s “Road to the #Superbowl,” plus automotive exclusivity for the branded USA Today Facebook Superbowl Ad Meter and additional interactivity via Chevy’s own social media channels.
“With these initiatives, the traditional ads on the Super Bowl broadcast and additional initiatives we will announce soon, we expect more than 1.5 billion impressions of our message on game day and beyond,” declared Ewanick.
To download the app, visit the Chevy Game Time site here
Smart phones are currently all the rage and it seems, the more apps available for them, the better. In fact it seems there’s an app for just about everything today, from locating restaurants to tips on how to cut your toenails (well, you get the picture).
For classic car enthusiasts however, there’s now an app specifically for them. Keith Martin’s Sports Car Market has teamed up with Chubb Group Insurance to launch the Classic Car Guide App.
It provides information from a database of more than 100,000 individual auction entries, along with up-to-date sales information for both American and foreign brand classic and collectible cars. In addition, by referencing a particular car’s VIN number, those looking to buy or sell a classic can determine a fair market value for said vehicle as well as finding out how much it costs to insure.
Other features of the app include photos of particular vehicles and up to 20 years worth of reference material and articles from Sports Car Market on the type of car or truck in question.
According to Jim Fiske, US marketing manager for Chubb Personal Insurance, the Classic Car Guide App is designed to level the playing field and give a wider range of enthusiasts the chance to search for their favorite collector cars, as well as providing them with the ability to make a purchase with their head not their heart, unlike some of the big auctions, where emotions frequently run wild and many end up paying over the odds.
The Classic Car Guide app is available for the iPhone and iPad via the iTunes store and versions for the Blackberry and Android smart phones will become available shortly, along with a desktop version aimed at classic car brokers and dealers.