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According to research, one in every two smart phone owners, utilizes their device as a shopping tool. In an attempt to get in on the action, GMC has now added a shopping App, which allows consumers to search its range of vehicles via their phones, accessing photos, videos, specifications as well as pricing, dealer quotes, comparison with competitors and even scheduling test drives.
The market for smart phones is currently one of the fastest growing in the world, in 2011 sales experienced an increase of some 85 percent year-over-year in the first quarter.
Not surprisingly all kinds of companies have been rushing to develop Apps of their very own, including GM’s truck division. “We recognize that smart phones play an important role in our customers’ lives, including purchase decisions,” declared John Schwegman, U.S. vice president of GMC marketing. “The new GMC Showroom App provides our customers with the advanced technology they have come to expect of the GMC brand and the convenience to easily engage with their GMC dealer.”
The GMC smart phone shopping App is available from the Apple App store for the iPhone (for ions 3.1 or better) and is scheduled to be released for the Android market in late July (for OS 1.6 or newer).